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Business Integrity - Nothing Else Matters!

February 05, 2012 | Comments: 0 | Views: 175

For the home business owner, business integrity is often an extension of personal integrity - the consistent display and use of basic values that are of importance to the human race. To be recognised as a business with integrity is the holy grail of business branding, and can create long financial sustainability through customer loyalty, referrals and employee/partnership retention.

"If you have integrity, nothing else matters. If you don't have integrity, nothing else matters". - Alan K. Simpson

What a classic quote! I love it! So how is business integrity created and built?

Let's look at four simple principles of business integrity and how you can apply them to a home business opportunity. The four principles all seem to mix together, making them hard to differentiate.

1. Development of Trust

There are two facets to this: trust in the business itself and trust in the business owner.

Firstly, it is imperative that your business service and/or product is beneficial to your niche market. It must contribute real value to the market place. The service/product must be described in sales media accurately and honestly. Obviously you are required to follow any laws governing the exchange of goods and services for money, and this may include refund policies.

As a business owner, development of trust from your customers, employees and partners is built by being consistent in dealings and having a consistent character. People must know what to expect if they are to trust you. You must express through words and actions basic values that are regarded highly by society, such as honesty, fairness and respect.

2. Honour Human Rights

There are basic traits that honour the rights and expectations of your customers, employees and partners. You know these so I won't go into detail! Basic common sense here.

Be honest. Treat others with fairness and respect. Honour any commitments or obligations you make, such as refund policies or time frames.

Do not deliberately misrepresent (eg your product or service) and always be willing to listen to complaints or suggestions.

3. Relationship Building

As well as merely being trust worthy and honouring basic human rights, a business should also be trying to build strong positive relationships with their customers, employees and partners.

A relationship is a two-way street. You can give your customers VALUE through education and entertainment and customers can give you VALUE though feedback in the form of complaints, suggestions or referrals/endorsements.

A business should always be looking at how to improve their products and services to stay ahead of the competition. Customers are THE place to go for ideas!

Building lasting relationships is also about showing the human face to your business. This is especially important for internet business owners who can 'hide' behind their computers. Reach out to people and show them you are real and that your passion for your business is real!

4. Contribution to Community

It is imperative that you see the bigger picture of why you and your business exist. A business of integrity will want to contribute to projects and programs that are important to them. Use your success to give back. Giving back can mean financially, or simply with your time and expertise.

Be human, be honest, be nice. Business Integrity is Simple Really.

Rachael Slorach is successfully building a home business with a MLM Company in the Organics Industry. "I was not always the super confident home business entrepreneur that I am today. I struggled in my offline MLM business, finding it difficult to afford good quality leads, and being completely hopeless at recruiting prospects into my team! It all began to change when I jumped online and came across the theory of attraction marketing, found a system that I could easily plug into, and received incredible training from top earners in the industry. I learned to generate my own low-cost, high quality leads and recruit team members on autopilot." Learn more about Rachael and starting your own business with integrity at her blog,

Source: EzineArticles
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Basic Values

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