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Media in a Down Economy

April 13, 2012 | Comments: 0 | Views: 127

The economy is down and your business, like many others, is struggling to stay afloat. What can you do to fight the downturn to keep your business profitable? What are beneficial expenditures, and where can you trim off a little without hurting the company? How do you get to the end of the downturn, business intact? Your first thought may be to cut your media production budget. It may seem like these cuts will save a little cash, but fight that urge; media can be your business' best friend in a down economy, and can ensure that you'll make it to the end of the recession with minimal, if any, losses. Visual multimedia, including video, internet, and multimedia, is especially important right now, when consumers are hesitant to make purchases and may need some convincing.

Company Image

Visual media, when done well, gives the impression of a quality business. Aside from the quality messages in your video, the simple fact that you produced media shows your consumers that you were willing to put resources into your company, giving them the impression that your business is doing just fine during the economic downturn. Everyone wants to work with a stable, prosperous, and well-run business, and a quality media production is the first step toward giving potential customers that impression.

Use as a Resource

If done correctly, a video or website can save you money by replacing certain staff costs (both monetarily and in terms of the expected human errors). That's not to say employees should be laid off, but training videos, company overviews, demos, and commercials all can be used to cut the bottom line. A training video can replace or aid a trainer, company overviews can be mailed or emailed, demos and commercials can be used to generate leads for salespeople, and so on. Visual media can help nearly any part of your business, whether it works internally or externally... or both!


You absolutely must build your brand in a sluggish economy. When sales are down and consumers are hesitant to make purchasing decisions, you have to remind them of why they should work with you. If you don't, you risk being forgotten, and the effects will last long after the recession has ended. Use video and web to remind your customers that your company is the best in the market; build your brand and get your message out to your previous and potential clients, and you will fare much better than your competitors-- both during and after the recession. You'll keep sales up during the downturn, and when the economy begins to pick back up (which it will) and people begin to spend again, you will be on the top of their mind.


Remember that working on multimedia during the slump is an investment, not just an expense. While it will help to prop your slumping business up during the downturn, it can also be utilized for a very long time afterward. The information will likely still be relevant, and you can continue to use the video as an asset to help your business prosper when the economy moves upward.

Remember that visual media done right can be your business' best pal during rough times. While it may be daunting with sales down to make an investment, you must keep the return in mind. Look beyond the short term and realize that visual media will save you money in the long run. It will help you brand your business, save on employee costs, and bring customers in the door. We're all struggling through the recession together, but at some point the market will move back up again, as it always does. The question is, which businesses will be there to see it?

Contributed by: Patrick Bedall, General Manager

You are welcome to share this report, unedited and in its entirety. All links must remain intact.

© 2012 Metro Productions

Metro Productions is a full-service video and multimedia production company headquartered in Hampton, Virginia. Metro Productions' client list includes large and small companies nationwide. Metro Productions provides clients with the ability to realize the benefits of high-end visual media products for the purpose of sales, marketing, recruitment and training. Delivery mediums for these productions include DVD, streaming media and broadcast quality High Definition applications.

Source: EzineArticles
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