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Tuxedo Rentals and Email Marketing

April 26, 2012 | Comments: 0 | Views: 154

Add it all up and there's plenty of opportunity for men's clothing stores to rent and sell tuxedos to men seeking that perfect outfit for the perfect day or night. But how do these vendors tap into these lucrative markets? A marriage of tuxedo rentals and email marketing is the answer!

Between the affordability and versatility it offers for tuxedo rentals, email marketing is by far the best way for these establishments to not only entice new customers but to retain current ones and spread the word about their services. In many ways, for tuxedo rentals, email marketing is the modern word of mouth. Such messages offer customization as well as universality. The email software required for the tuxedo rentals' email marketing campaign allows the senders to refer to the recipient by his or her first name, both in the subject heading as well as the salutatory greeting. Such a feature goes a long way towards ensuring the message will be read by the target audience.

In addition, this email marketing software makes it easy to forward the message along to friends and family who are seeking a place to rent or buy a tuxedo. This comes in especially handy, because while most people have the purest of intentions in mind when they tell the owner of a men's clothing store they will recommend him or her to friends who need a tuxedo, the odds are they'll forget the store's contact information if someone ever mentions such a need. But now customers can just save the message in case they ever need to send it to an interested party.

These messages are an all-in-one promotional tool for those who buy and rent tuxedos. In addition to offering the essential information such as location, phone number, operating hours and the type of selection offered, email marketing software has advanced to the point where messages can not only offer photos and text about the store but also video. It's one thing to see pictures of people wearing their tuxedos, but quite another to see actual footage of men dressed to the nines for their proms or weddings!

Stores can enhance the personal connection of these messages by adding video of the actual prom or wedding. What better way to convince men of the good time they'll have in these tuxedos than by showing satisfied customers stepping out of the limousine and dancing the night away?

Best of all, the software fits into any budget and can be operated by anyone with even a small amount of computer experience. There's no need to add more staff to handle these responsibilities. Spring is approaching for men's clothing stores-get ready for the deluge of tuxedo rentals and sales by embarking upon a tuxedo rentals email marketing campaign today!

Dan Forootan is the President of EZ Publishing, Inc., the creator of the StreamSend Email Marketing service.

Source: EzineArticles
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