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It's Never Too Late To Begin a Little Spring Cleaning For Your Business

April 09, 2012 | Comments: 0 | Views: 175

Contrary to popular belief, your home is not the only thing that needs a little spring cleaning. By the law of nature, things get out of place. Things become outdated. Things get dirty. If you are anything like me, I bet "procrastination" is a practice relied upon perhaps a bit too often. And, I bet you kick yourself in the butt every time you leave something to the last minute because the final product did not turn out the way you planned.

Unfortunately, there are certain things in life that won't wait for you. Whether you are new to the game of email marketing or you have been doing it for what seems like centuries, I bet we can all agree on one point. We all have customers. These customers have email addresses. And more often than not, these customers change their email addresses pretty frequently. Based on countless studies that have been done by experts in the field, it has been concluded that approximately 30% of all email addresses go bad within a year. 30% of the population will switch ISPs, change jobs, or no longer use a previously created email within the next year. This means that if you are mailing to a million of your customers at the end of the year, you just wasted your money sending to 300,000 of them that are either no longer in use, are undeliverable, or just don't even exist. To further burst your bubble, I bet your sender reputation will take a turn for the worst. Who really wants to be blacklisted, anyway?

If you think you can get away with mailing to an outdated email list, you are sadly mistaken. List cleaning and validation guarantees, with 95% surety, that your email list will be scrubbed of all bad, invalid, undeliverable, seed, duplicate, and BOT email data. It's easy to fall into the trap of putting it off, but you must consider the cost involved in doing so. For a small investment and 5 minutes of your time, you can safeguard your sender reputation and ensure that you are mailing to live, valid, and deliverable email addresses. Just make sure that whatever company you choose to perform this service for you is reliable, has been in the business of email list cleaning for a substantial amount of time, and has a proven record of success.

All businesses need a little spring cleaning now and then. And unlike cleaning your home, we promise that cleaning your email list won't make you sneeze.

Meredith Thornton

Source: EzineArticles
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