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How To Really Use Email In Internet Marketing And Get Customers To Buy

April 26, 2012 | Comments: 0 | Views: 154

At a recent conference in the Retail Industry many of the big "name" retailers agreed on a very interesting statistic. Email marketing is up to 25 times more effective than social media marketing. Yet it is often social media marketing that steals all the headlines.

In our view, the two media should run together. You can contact a lot of people quickly and for no cost (only in terms of your time) via social media. Those people can then be directed to a single page website or squeeze page to capture their email address and name and so become part of a permission based email marketing list. Thus you are converting free traffic to controlled traffic (signing up for your free ebook or newsletter) to owned traffic (on your list).

This now raises several questions which we will outline with suggested answers. How often do you email people? Answer as often as you can. Daily if you feel you can manage it. Why? Because the more often you contact someone the more likely they are to buy from you. Remember that it can take up to seven or eight contacts before a prospective customer buys from you. What do you email them about? Answer, anything you think they will be interested in. What you do not do is keep sending sales message after sales message. This will only antagonise people and your unsubscribe rate will rocket. Instead you can talk about current news, success stories about present clients, tell them about your pets (many internet marketers use this as it has a universal appeal) In short talk about anything that you think your audience could be interested in.

Will they become bored with what you have to say? Answer, some may, but what does it matter. They can unsubscribe at any time. How can you keep on finding things to say to them on a regular basis? Answer, read the papers and watch the news. You are probably noticing things that your target audience is also seeing. Make a comment on it in your email. Will you lose some people when they opt out? Answer, of course you will. However does it matter as they were probably never going to buy from you anyway. The important thing to do is to provide information, tips, free training that can benefit your potential client.

As for those people who do not consider themselves particularly creative or good at writing our advice is simply to look at the kind of emails you usually open and read yourselves. They may be from an organisation that passes on a particular message of goodwill every day or alternatively an internet marketing organisation that always captures your attention. Either way, look carefully at their style. What is the layout of their emails like (you usually find that the best ones deliver information rather like "sound bites") i.e. short punchy paragraphs. But above all be interesting, even if you have to be a little controversial to do it!

Peter Robson is an accountant with over 30 years experience in the small company sector. With his business partner, Debbie Crossley he runs http://www.yournichebusiness.co.uk which helps people set up and run their own e-commerce businesses

Source: EzineArticles
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