Author Box
Articles Categories
All Categories
Articles Resources

Free Kool-Aid Anyone?

April 06, 2012 | Comments: 0 | Views: 188

I hope that, in light of Jim Jones' role in the tragic suicide deaths of 913 members of the People's Temple Cult, your answer would be, "Heck no!"

What started out as a seemingly harmless mission for the sick, underprivileged, homeless, and jobless inhabitants turned into an inhumane genocide now known as "The Jonestown Massacre." In response to the criticism embedded in a few negative press reports, Jim Jones, the leader of the People's Temple Cult, convinced his followers to relocate to a remote community in the South American jungle called Jonestown, Guyana. The instant that he felt he was losing his control over his previously subservient "flock," he forced them all to drink Kool-Aid spiked with a fatal dosage of potassium cyanide.

It's no surprise that humans oftentimes fall into the control of those who appear to be credible, honorable, and trustworthy on the outside, yet have a hidden agenda that is exposed only after it's too late. To the dismay of most, we encounter companies like this every day. Maybe their hidden agendas do not mirror the devious schemes of notorious Jim Jones, but that does not mean that they should be overlooked.

As an Email Service Provider (ESP), we receive an influx of calls from those who are disappointed with the results of their email deliverability and come to us for answers and for other email marketing software solutions. About 99% of the time, we can directly link the reason for their poor deliverability to the credibility rating of their current Email Service Provider.

The story is always the same. A beginner in the field of email marketing searches for an outwardly "reliable" company to handle their email deployments on a daily, weekly, or monthly basis. However, that beginner is, in most cases, far more enticed by the cost savings of the cheap software providers that put on the face of credibility rather than the real players in the game who have devoted their entire careers to achieving unparalleled deliverability.

If you find a provider of email marketing software solutions that is willing to mail 5 MM emails a month for, let's say, $400.00, you might as well just take a match and set that pretty penny on fire. You're IP addresses will be managed improperly, and you will be blacklisted just about everywhere. No wonder you're getting a 0.001% open rate. And, to top it off, the IP addresses are completely worthless and would be better off if they were flushed down the toilet.

A reputable email software provider will install and configure your mail server and DNS properly to enable you to deliver email in bulk with great deliverability, manage your IP addresses so that you achieve enhanced white listings with all major ISPs, and provide free technical support so that none of your questions remain unanswered.

While price is not always a clear indicator of product or service quality, you should always be skeptical of those that cost significantly lower than the rest. The bottom line? You get what you pay for. Invest in something that is going to get you results, not drive you to your grave. Don't be tempted by the free Kool-Aid, because you never know what you are going to get.

Meredith Thorntonhttp://www.emailanswers.com

Source: EzineArticles
Was this Helpful ?

 
0
 
0
 
Rate this Article
 vote(s)
Feedback
Print
Re-Publish

Article Tags:

Email Marketing Software

,

Email Marketing

,

Email Software Provider

,

Ip Addresses

,

Email Deliverability

Hence the professional search engine services are very beneficial and also help to increase traffic and clients on your site. This is also helpful to attain target and increase sale. Is you have

By: Mukesh Kumar l Internet Businesses > SEO l December 28, 2012 lViews: 348

Some people are still unaware about how helpful the redesigning of website can be for them. In order to have a better understanding, these people should have clear knowledge the importance of website

By: dauly rani l Internet Businesses > Web Design l December 27, 2012 lViews: 411

If you use SEO, Montreal is a great location for tapping an online audience because of the city's sophisticated business landscape. For your small Montreal business, maximizing your blog's visibility

By: quincycovillon l Internet Businesses > SEO l November 16, 2012 lViews: 218

As it is a well known fact that website development carries big dream of people; it is none other than revenue generation quickly. Although many people fantasize that creating and building website

By: Mohsen Ansari l Internet Businesses > SEO l November 16, 2012 lViews: 267

Today everybody is after a successful business and to make a business successful one goes to any length resorting to different tactics. If anyone has an online business, he must be trying best to

By: suresh chakma l Internet Businesses > SEO l November 04, 2012 lViews: 217

Website development has transpired as an industry in the last decade. A company or a person develops web sites to be placed on the World Wide Web in the field of web development. Here Helena tries to

By: newagesmb l Internet Businesses > Web Development l October 26, 2012 lViews: 203

The 2010 remake of "The Karate Kid" was good for karate studios. But karate teachers can't count on movies and Hollywood generating new business! While karate is a timeless sport, both for

By: Dan Forootanl Internet Businesses > Email Marketingl April 26, 2012 lViews: 177

Advertising remains simple for musical acts that are hip and hot enough to headline arenas. Massive promoters such as Live Nation have plenty of money at their disposal to flood the television and

By: Dan Forootanl Internet Businesses > Email Marketingl April 26, 2012 lViews: 136

Email marketing is far and away one of the most successful ways to attract educated, informed and motivated buyers to your website. One of the major advantages of email marketing is that once you

By: Peter D Robsonl Internet Businesses > Email Marketingl April 26, 2012 lViews: 147

If there's any business looking for affordable methods of advertising and marketing, it's the dollar store. These establishments appeal to people in every income bracket, from those seeking good

By: Dan Forootanl Internet Businesses > Email Marketingl April 26, 2012 lViews: 153

In many ways, women's clothing stores that rent and sell prom dresses and wedding dresses are self-sustaining operations. After all, proms and weddings happen every year! Plus, with senior proms

By: Dan Forootanl Internet Businesses > Email Marketingl April 26, 2012 lViews: 150

The spring is perhaps the best time of the year for stores offering tuxedo rentals and sales. June is, of course, the most popular month for weddings, and high school proms are taking place from

By: Dan Forootanl Internet Businesses > Email Marketingl April 26, 2012 lViews: 154

There is one thing that your home and business have in common: they both have to be cleaned once in a while. However, I am not talking about a little bit of window washing here and a little bit of

By: Meredith P Thorntonl Internet Businesses > Email Marketingl April 09, 2012 lViews: 175

Discuss this Article

comments powered by Disqus