Author Box
Articles Categories
All Categories
Articles Resources

Example Email Marketing Campaign

April 18, 2012 | Comments: 0 | Views: 192

In this article I am going to provide you with an example of how to construct an effective marketing campaign. You could use it as a template to start creating your own.

It's important to start with the big picture to have a clear overview of what you want to accomplish with your email campaign. Generally you should have two basic purposes. The first is to build up a really good relationship with your subscribers by delivering great content and genuinely trying to help them. The second, which will naturally follow if you get the first one right, is to promote and sell your products, programmes and services.

So here's my example email marketing campaign. I advise you aim to create a 90 day campaign. You will find that the majority of people who are going to buy from you will do so within that period. Indeed most will buy within the first 30 days and within that, most will buy in the first week. Remember once you've set up your campaign it will run automatically so it's worth the initial extra work to really maximise the revenue you can generate from your list.

You will need 2 email campaigns. Create one for your subscribers and then also have a different one which you will switch your subscribers over to once they have bought their first product from you.

Now for the subscriber campaign you will need 6 entry level products all related to your niche and indeed pretty closely connected to each other. The basic idea is that every 2 weeks you will write content emails related directly to one of the products and also invite your subscribers to check out the sales page for the product. Only promote that one product during that period then switch to the next product for the next 2 weeks and so on.

As I mentioned earlier you will also need a buyer campaign. You can use a similar approach to the subscriber campaign but with higher priced products. I suggest however that your aim with the buyer campaign is to get them to enrol in a coaching programme or membership programme of some kind. Because this is going to involve more commitment and involvement from your first time buyers I would advise that you don't just promote your coaching via a sales page but also offer short, free consultation calls to genuine help them with a specific challenge and then if you genuinely believe your programme would help them you can ask if they like to hear about it towards the end of your call. This strategy will convert better than a sales page.

By the way do you want more information about email marketing?

If so, download my brand new free eBook, Lead Generating Ebooks.

Source: EzineArticles
Was this Helpful ?

 
0
 
0
 
Rate this Article
 vote(s)
Feedback
Print
Re-Publish

Article Tags:

Email Marketing

,

Email Marketing Campaign

,

Marketing Campaign

,

Subscriber Campaign

Hence the professional search engine services are very beneficial and also help to increase traffic and clients on your site. This is also helpful to attain target and increase sale. Is you have

By: Mukesh Kumar l Internet Businesses > SEO l December 28, 2012 lViews: 348

Some people are still unaware about how helpful the redesigning of website can be for them. In order to have a better understanding, these people should have clear knowledge the importance of website

By: dauly rani l Internet Businesses > Web Design l December 27, 2012 lViews: 411

If you use SEO, Montreal is a great location for tapping an online audience because of the city's sophisticated business landscape. For your small Montreal business, maximizing your blog's visibility

By: quincycovillon l Internet Businesses > SEO l November 16, 2012 lViews: 218

As it is a well known fact that website development carries big dream of people; it is none other than revenue generation quickly. Although many people fantasize that creating and building website

By: Mohsen Ansari l Internet Businesses > SEO l November 16, 2012 lViews: 267

Today everybody is after a successful business and to make a business successful one goes to any length resorting to different tactics. If anyone has an online business, he must be trying best to

By: suresh chakma l Internet Businesses > SEO l November 04, 2012 lViews: 217

Website development has transpired as an industry in the last decade. A company or a person develops web sites to be placed on the World Wide Web in the field of web development. Here Helena tries to

By: newagesmb l Internet Businesses > Web Development l October 26, 2012 lViews: 203

The 2010 remake of "The Karate Kid" was good for karate studios. But karate teachers can't count on movies and Hollywood generating new business! While karate is a timeless sport, both for

By: Dan Forootanl Internet Businesses > Email Marketingl April 26, 2012 lViews: 177

Advertising remains simple for musical acts that are hip and hot enough to headline arenas. Massive promoters such as Live Nation have plenty of money at their disposal to flood the television and

By: Dan Forootanl Internet Businesses > Email Marketingl April 26, 2012 lViews: 136

Email marketing is far and away one of the most successful ways to attract educated, informed and motivated buyers to your website. One of the major advantages of email marketing is that once you

By: Peter D Robsonl Internet Businesses > Email Marketingl April 26, 2012 lViews: 147

If there's any business looking for affordable methods of advertising and marketing, it's the dollar store. These establishments appeal to people in every income bracket, from those seeking good

By: Dan Forootanl Internet Businesses > Email Marketingl April 26, 2012 lViews: 152

In many ways, women's clothing stores that rent and sell prom dresses and wedding dresses are self-sustaining operations. After all, proms and weddings happen every year! Plus, with senior proms

By: Dan Forootanl Internet Businesses > Email Marketingl April 26, 2012 lViews: 150

The spring is perhaps the best time of the year for stores offering tuxedo rentals and sales. June is, of course, the most popular month for weddings, and high school proms are taking place from

By: Dan Forootanl Internet Businesses > Email Marketingl April 26, 2012 lViews: 154

Let me first clarify what I mean by online products. I mean information products that can be delivered via the internet and not physical products. Also when I talk about products I mean information

By: Dawn Marchantl Internet Businesses > Product Creationl June 05, 2012 lViews: 157

In this article I will show you some of the common mistakes made when writing emails. I will then suggest what you can do instead to make them more effective. What do I mean by effective?

By: Dawn Marchantl Internet Businesses > Email Marketingl April 18, 2012 lViews: 132

This article is aimed at those of you who are beginners when it comes to email marketing and may not even know what an autoresponder is or does. It really is impractical to consider doing email

By: Dawn Marchantl Internet Businesses > Email Marketingl April 18, 2012 lViews: 159

In this article I'm going to show you a process that will enable you to create your own products from scratch in the shortest possible time. When I say from scratch I literally mean that you will

By: Dawn Marchantl Internet Businesses > Product Creationl April 13, 2012 lViews: 127

In this article I'm going to share some great ideas for products. Having a range of products full of great content that help your customers to overcome some pressing challenge is absolutely critical

By: Dawn Marchantl Internet Businesses > Product Creationl April 13, 2012 lViews: 158

In this article I'm going to talk to you about what you need to do to ensure that your product is a bestseller. The main key unsurprisingly is to do with the topic of your product whether it is an

By: Dawn Marchantl Internet Businesses > Product Creationl April 13, 2012 lViews: 185

Discuss this Article

comments powered by Disqus