Author Box
Articles Categories
All Categories
Articles Resources

Email Is Increasingly Liked for Business Purposes

April 12, 2012 | Comments: 0 | Views: 126

People are starting to divide communications systems into "personal", "private" and "business". Increasing amounts of research shows that email is losing its popularity as a personal communications vehicle. Instead, people are mainly using Facebook and Twitter as the means of keeping in touch with friends and family. And then if the information is really private then text messages are the preferred method.

What is interesting, however, is the fact that over three quarters of people in recent studies want to hear from businesses and brands they like BUT via email instead of any other means. Indeed, email is more popular as a means of keeping in touch with businesses than all of the other communications methods added together.

This means if you are neglecting email marketing you are missing out on the NUMBER ONE way of keeping in touch with your customers. It is THE way they want you to contact them.

Yet, all I hear when I visit businesses is "Email is dead, people are giving up on email aren't they?" This is the land of assumption. All the evidence suggests that email is becoming increasingly important to businesses. Only today I was reviewing the success of an online campaign for a website. Only 10% of the sales had come via social media such as Facebook, Twitter, LinkedIn and so on. Twitter, alone, had brought over a third of the traffic to the website - yet no-one who came via that route actually bought the item. The vast majority of the sales had actually come from two email campaigns. Hours of Tweeting, writing on Facebook and adding to LinkedIn discussions had brought the website a lot of attention and a great deal of traffic. But almost none of that traffic was converted into purchasers. Instead, email was the main way in which people were turned from being interested, to being buyers.

This could well be due to the fact that people are changing the reasons they use email. With increasing numbers of people using email as their preferred method of receiving information from businesses this means they are already in "business mode" ways of thinking when they are using their email system. That means you are more likely to get a sale, because the people receiving your email are already partially in a buying frame of mind.

But when they are on Twitter or Facebook, for instance, they are in a personal frame of mind - which means that if they see your Tweet or message and are interested they may well click through but are less likely to buy because they are not fully in "buying mode".

Essentially, if you are not focusing your online marketing methods on email, you are missing out - big time.

Graham Jones is a psychologist who investigates the way people use the Internet and how people shop online. His research can help you make the most of the Internet, particularly if you are hoping to make money online.

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Email Campaigns


Two Email


Two Email Campaigns


Email System


People Receiving


Email Arent

Hence the professional search engine services are very beneficial and also help to increase traffic and clients on your site. This is also helpful to attain target and increase sale. Is you have

By: Mukesh Kumar l Internet Businesses > SEO l December 28, 2012 lViews: 348

Some people are still unaware about how helpful the redesigning of website can be for them. In order to have a better understanding, these people should have clear knowledge the importance of website

By: dauly rani l Internet Businesses > Web Design l December 27, 2012 lViews: 413

If you use SEO, Montreal is a great location for tapping an online audience because of the city's sophisticated business landscape. For your small Montreal business, maximizing your blog's visibility

By: quincycovillon l Internet Businesses > SEO l November 16, 2012 lViews: 218

As it is a well known fact that website development carries big dream of people; it is none other than revenue generation quickly. Although many people fantasize that creating and building website

By: Mohsen Ansari l Internet Businesses > SEO l November 16, 2012 lViews: 267

Today everybody is after a successful business and to make a business successful one goes to any length resorting to different tactics. If anyone has an online business, he must be trying best to

By: suresh chakma l Internet Businesses > SEO l November 04, 2012 lViews: 217

Website development has transpired as an industry in the last decade. A company or a person develops web sites to be placed on the World Wide Web in the field of web development. Here Helena tries to

By: newagesmb l Internet Businesses > Web Development l October 26, 2012 lViews: 204

The 2010 remake of "The Karate Kid" was good for karate studios. But karate teachers can't count on movies and Hollywood generating new business! While karate is a timeless sport, both for

By: Dan Forootanl Internet Businesses > Email Marketingl April 26, 2012 lViews: 177

Advertising remains simple for musical acts that are hip and hot enough to headline arenas. Massive promoters such as Live Nation have plenty of money at their disposal to flood the television and

By: Dan Forootanl Internet Businesses > Email Marketingl April 26, 2012 lViews: 137

Email marketing is far and away one of the most successful ways to attract educated, informed and motivated buyers to your website. One of the major advantages of email marketing is that once you

By: Peter D Robsonl Internet Businesses > Email Marketingl April 26, 2012 lViews: 147

If there's any business looking for affordable methods of advertising and marketing, it's the dollar store. These establishments appeal to people in every income bracket, from those seeking good

By: Dan Forootanl Internet Businesses > Email Marketingl April 26, 2012 lViews: 153

In many ways, women's clothing stores that rent and sell prom dresses and wedding dresses are self-sustaining operations. After all, proms and weddings happen every year! Plus, with senior proms

By: Dan Forootanl Internet Businesses > Email Marketingl April 26, 2012 lViews: 151

The spring is perhaps the best time of the year for stores offering tuxedo rentals and sales. June is, of course, the most popular month for weddings, and high school proms are taking place from

By: Dan Forootanl Internet Businesses > Email Marketingl April 26, 2012 lViews: 155

There are plenty of fakes all around the internet, but how do you spot then? Stop being so emotional.

By: Graham Jonesl Internet Businesses > Securityl June 19, 2012 lViews: 141

Having attractive friends on social networks can make you more appealing to other people. If you want to extend your social influence only choose attractive friends.

By: Graham Jonesl Internet Businesses > Social Networking l April 24, 2012 lViews: 154

Website analytics can provide vast amounts of data. Much of it is useless as it provides little information about visitor intentions.

By: Graham Jonesl Internet Businesses > Web Developmentl April 18, 2012 lViews: 153

It seems that almost every day some new online service is launched and you feel duty bound to investigate and consider whether your business should use it. The latest craze is Pinterest and who knows

By: Graham Jonesl Internet Businesses > Site Promotionl April 04, 2012 lViews: 121

Which profession scores pretty low in terms of trust measurements? Politicians, certainly, journalists, often, but these days it's a pretty safe bet to say that bankers are the bottom of the heap.

By: Graham Jonesl Internet Businesses > Securityl February 27, 2012 lViews: 135

Discuss this Article

comments powered by Disqus