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Conversion Optimization Tips on Email Marketing Blogs

April 13, 2012 | Comments: 0 | Views: 173

Email marketing blogs can be a great way for businesses and organizations to advertise products and services. With thousands of companies using email marketing, it can challenging for a smaller business to have a voice. The following guide provides simple and effective tips for improving conversion rates on email marketing blogs.

There are several simple techniques that can be effective for increasing conversion rates on an email marketing blog. One of the best ways is by ensuring one has a targeted audience.

It's essential to make sure that an email marketing blog readership as a vested or unique interest in a product or service. One of the best ways to ensure this is through opt-in marketing. Individuals who sign up for an email list will probably demonstrate some interest in a product or service. While it can be challenging to create an email list this way, it can be an effective strategy for many businesses.

In addition, it's important to make sure that customers have a seamless experience for buying products or services. An email marketing blog should direct a reader towards the purchase of a product or service. If an individual has an existing account with a company, he or she can be directed to the check-out page.

If a telephone number is provided for ordering, it's important to make sure that an individual doesn't have to wait for service. While a hold time may be appropriate for billing questions or technical support, there should be no hold time when calling a number to place an order. Even a 30 second hold time may reduce potential conversion rates for a business or organization.

It's also important to make sure a website is designed for the easy purchase of products or services. One potential technique to improve conversion rates is through promotional emails that have coupons. It's important to avoid coupons that are available for everyone to use. These types of coupons can be distributed through third party sites. By allowing one-use coupons based on the receipt of an email, it's possible to improve conversion rates and increase sales.

One of the easiest ways to increase conversion rates is by understanding the value of your product or service. If a company can't provide an excellent product or service for a good price, it's impossible to have good sales. Consumers can navigate to a new website with better products and better prices at the click of a mouse.

Reading an email marketing blog can be a great way to learn best practices for email; browse our web site for more.

Source: EzineArticles
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