Author Box
Articles Categories
All Categories
Articles Resources

The Fast Track to ECommerce

June 07, 2012 | Comments: 0 | Views: 187

Competition between the various website hosting providers has given rise to some pretty impressive 'off the peg' commercial packages for the newcomer to internet trading. Some of their advertising would have you believe that they are offering freeware, but given their requirement that the user actually has to use their hosting facilities this is not strictly true.


The "off the peg" suggests that the choice, once you have decided on a provider, is limited, but the 1and1 package, for instance, offers more than one hundred and thirty business types, thirty layouts, and a dozen or colour schemes this suggests more than forty-five thousands combinations before you start making your own refinements.

Time and Skills.

The whole process of setting up your site is simplified and requires no programming ability on your part: if you can use a word processor to construct simple documents you can build your own site. Also, their provision of templates compensates for any lack of artistic skills on your part, you have only to choose from a library of layouts and colour schemes to create a credible site.

It is also quick: at a pinch, and having done some background work before you start, you could easily get a site up and running in a single afternoon.

The Compromises

There is an inevitable compromise between user-friendliness and choice. If 'user-friendliness' actually means ease of choice then the more choices the user is given at every stage, the less user-friendly a system appears. It is a simple matter to choose between red and yellow, far more difficult of there is a huge spectrum of reds, oranges and yellows to choose from.

Given that these are start-up packages designed for non-artists and non-IT-savvy users it is not surprising that the outcomes often seem chunky and crudely coloured.


The packages usually offer a major collection or widgets to do clever things on your site. They offer you the possibility of putting count-down clocks, visitor counters, news-links etc, which to my mind only make a site look busier, rather than better, but may suit your audience.

Picture Libraries

You don't even have to provide your own images, the web host may well have an extensive library for you to use, but even if they don't there are a number of free image libraries available, notably the Microsoft collections.


The web hosts are selling their services to you. There's nothing wrong with that, but be wary. The basic packages often have critical elements missing forcing you to upgrade, almost from the start to gain access to payment facilities, or to allow multiple choice to a would-be buyer (do they want a red one or a blue one?) without your having to load every possible version of an item separately.


Even given all these moans off the peg packages are a brilliant way to start your e-business. Your up-front costs are so low that you can try a number of approaches to your market simultaneously and have a good knowledge before you go to a professional web-designer and lay out serious cash.

Roger Webb is a retired CEO from Small and Medium Sized (SME) companies in the UK and Continental Europe. In thirty years' experience at life at the top he has been instrumental in turning around and setting up a number of specialist subsidiaries in Europe, Africa and beyond, in every case producing stable profits in some of the most testing corporate environments imaginable.

Finding retirement a bore, he set up two social networking sites gathering up the business experience and knowledge of their members and visitors.

The first, deals with the issues raised when a newcomer sets out to start a new business from scratch.

The second, builds on the first and covers the issues specific to on-line business.

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:



Professional Web Designer


Fast Track

Hence the professional search engine services are very beneficial and also help to increase traffic and clients on your site. This is also helpful to attain target and increase sale. Is you have

By: Mukesh Kumar l Internet Businesses > SEO l December 28, 2012 lViews: 347

Some people are still unaware about how helpful the redesigning of website can be for them. In order to have a better understanding, these people should have clear knowledge the importance of website

By: dauly rani l Internet Businesses > Web Design l December 27, 2012 lViews: 411

If you use SEO, Montreal is a great location for tapping an online audience because of the city's sophisticated business landscape. For your small Montreal business, maximizing your blog's visibility

By: quincycovillon l Internet Businesses > SEO l November 16, 2012 lViews: 218

As it is a well known fact that website development carries big dream of people; it is none other than revenue generation quickly. Although many people fantasize that creating and building website

By: Mohsen Ansari l Internet Businesses > SEO l November 16, 2012 lViews: 267

Today everybody is after a successful business and to make a business successful one goes to any length resorting to different tactics. If anyone has an online business, he must be trying best to

By: suresh chakma l Internet Businesses > SEO l November 04, 2012 lViews: 216

Website development has transpired as an industry in the last decade. A company or a person develops web sites to be placed on the World Wide Web in the field of web development. Here Helena tries to

By: newagesmb l Internet Businesses > Web Development l October 26, 2012 lViews: 203

Look and feel is vital to online success. Here are a few things to think about when trying to optimise an ecommerce site.

By: Mark Luke Taylorl Internet Businesses > Ecommercel June 12, 2012 lViews: 147

Are you questioning what B2B means? It's an acronym for Business to Business. Now, let's fully understand what is a B2B portal as well as how does it work?

By: Tanuj Ml Internet Businesses > Ecommercel June 11, 2012 lViews: 186

So, you want to start an online business? Are you worried because it might not click at all? Starting an online business can be easy - if you know the right strategies to make it successful.

By: Douglas L Cathcartl Internet Businesses > Ecommercel June 10, 2012 lViews: 188

There is a lot of advantage of putting up a business online rather than preferring to remain offline. Why? This is because the internet has become a hub where everything becomes available with just a

By: Douglas L Cathcartl Internet Businesses > Ecommercel June 10, 2012 lViews: 163

Social media is being increasingly touted as the best medium or tool for business houses to engage in B2C selling. But haven't traditional ecommerce sites and online buying sites like eBay already

By: Dolora Brightlinl Internet Businesses > Ecommercel June 07, 2012 lViews: 175

Choosing the right eshop web design software package is not an easy task. With such a wide variety of ecommerce software solutions to choose from, it can be a daunting and challenging prospect to

By: Giles Reesl Internet Businesses > Ecommercel June 07, 2012 lViews: 250

Global Setup is the process of making your new site totally your own. Before we even start you should be aware that if by some obscure process you get locked out of the back end of your site you can

By: Roger J Webbl Internet Businesses > CMSl June 18, 2012 lViews: 192

We often hear mention of an 'information tree' when it comes to the layout of a web site, but what exactly does that mean. The best analogue for a site's organisation is your public library. We all

By: Roger J Webbl Internet Businesses > CMSl June 03, 2012 lViews: 179

An on-line business requires the same planning as 'bricks and mortar' but modern open-source and freeware software has taken away much of the difficulty and mystique that used to be involved when

By: Roger J Webbl Internet Businesses > CMSl June 02, 2012 lViews: 185

Writing for a web page is not like writing a novel or report. Its all about impact - attracting and holding a visitor. Use a journalistic style, keep it short, keep it focussed.

By: Roger J Webbl Internet Businesses > Site Promotionl May 24, 2012 lViews: 165

Virtually everyone with experience of life has built up some sort of expertise by the age of forty. Sometimes this is built up through our careers, other times it is a result of our hobbies, but

By: Roger J Webbl Internet Businesses > Product Creationl April 17, 2012 lViews: 158

The internet makes several sorts of large-scale fraud possible... but it is normally only the scale of the fraud that it makes possible - the fraud itself is probably eons old. My wife received an

By: Roger J Webbl Communications > Broadband Internetl April 09, 2012 lViews: 165

Discuss this Article

comments powered by Disqus