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Applying Marketing Strategy To Your Online Wholesale Ecommerce Business

April 13, 2012 | Comments: 0 | Views: 198

What is the wholesale marketing strategy? If you are going to do business online, then you have to decide who your customers will be. Without doing so, you will never know who your target market is supposed to be. In order to answer the above question, it helps to understand an overview of any retail type industry. When you are a business that deals in products, you can approach your business in a variety of ways. You can directly face the consumer. If you do, you're in direct sales. No middle men. There are some advantages to this, such as higher profit margins, but the drawbacks are that you can end up taking on quite a bit more overhead in customer service, product storage, and the struggle to find enough customers to get your business profitable.

If you are not up for the direct to consumer sales strategy, then you may wish to try the wholesale marketing strategy in which you sell directly to wholesalers. If you go this route, then you will need to move more bulk products at lower prices, but at the same time, it doesn't take as many customers to make you profitable. In fact, if you have a solid product, quantity, and supply chain, then just one customer can turn your business into a highly profitable venture. While that customer will typically have to be a retail chain store to be effective, it's more than possible to have success via this method.

Applying this wholesale marketing strategy to your business can be just the avenue that you need for success. For starters, you don't really need to even carry product or warehouse the materials if you can set up relationships directly with suppliers. Suppliers, if you can find them reputable wholesalers, are more than happy to set up a drop shipping arrangement along with wholesale pricing. Establishing appropriate connections is the key to getting these companies to play ball. But the connections have to have real value. You want to be able to say with confidence that you can move the products in question and ensure large order quantities.

Selling products through an eCommerce site can be highly profitable once you have found a great product and ensured a means of delivery and pricing that will sell to the consumer directly at a profitable return. While the practice is simple in theory, it's not exactly easy. The best thing you can do to make the wholesale marketing strategy effective is to use technology to your advantage. Set appointments, build relationships, manage your contacts, using all the advancements that have been made in social networking and other venues over the last five years, and you'll be well on your way to profitable supplier relationships.

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