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The Benefits of Sustainable Retail Packaging

March 03, 2012 | Comments: 0 | Views: 151

Posh and striking packaging plays a big role in the modern consumerism. Businesses are aware that buyers decide which product to buy based on the attractiveness of the item's packaging. That is why they spend a lot of resources only to come up with a remarkable design that will stand out from the crowd and attract more buyers. However, there is always a price to pay for every gain. The process of creating eye-catching packaging entails heavy cost. Though packaging is useful in creating a sound brand it is responsible for the increasing wastes in our planet every year. Some of the waste are being recycled however the greater part of it does go straight to landfill and this eventually contaminates the soil and poisons the bodies of water.

Now, as enterprises become more conscious of the packaging's impact on the environment, businesses now shift to a more environmental approach in terms of packaging. Also, they were compelled to use eco-friendly packaging because more and more consumers now prefer more eco-friendly alternative when they shop by picking for packaging that can be recycled. For this reason, it is now more possible than ever for firms to implement a "greener" approach to packaging while meeting their marketing goals. The new trend in sustainable packaging is swiftly increasing and spreading in the manufacturing and retail industry.

What is Sustainable Packaging?

Sustainable packaging is intended to cut wastage and protect important resources. There are three main essentials to this:

• Reduce the Waste - before retail packaging is designed to be bigger than really necessary. Sellers use this as a strategy to make items look larger than its actual size and also to make it appear more startling but this only causes wastage. By reducing the size of retail packaging a vast amount of paper, cardboard and plastic materials can be saved annually.

• Reuse Materials - most materials for producing goods today can only be utilized once. This also means that they go straight to wastelands once discharged. By choosing environmental friendly materials that can be reused manufacturers can help in reducing waste.

• Recycle - this contributes to the reduction of wastes that pollutes our natural resources. When we recycle resources such as paper, plastic and glass we can reduce landfill and conserve valuable materials.

Finding new technologies to create a more environmental packaging can be expensive but the benefits that we can get from it in the long run are immeasurable. By minimizing the packaging's size sellers can not only lessen wastage but they can also cut expenses on the production drastically. In addition, customers are switching now to a more environmental products and retail packaging. By going green it can be possible get ahead of the competition.

Danica Pemberton Green invites you to visit eco-packaging and learn more useful facts about environmental green packaging and its contribution to the community.

Source: EzineArticles
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