Author Box
Articles Categories
All Categories
Articles Resources

How Shopping Bags Evolved Through Time?

March 26, 2012 | Comments: 0 | Views: 154

The first shopping bags were created in 1912 by a grocery store owner named Walter H. Deubner because he noticed that his customers are having difficulty shopping and limit their purchases because of inconvenience of carrying all the shopping items to their homes. At the time shopping bags were first launched in the market it was sold for 5 cents, the same price most "wholesale outlets" charge these days.

Few decades ago, marketing experts realized that printing their company logo on a bag could help their brand get more exposure and establish a strong relationship with their clients. During the era of indoor shopping malls, buyers would visit every store in their area and ostentatiously carry the logo of the retailer where they just bought items from. At that time, the consumers embraced advertising on the paper shopping bags which were free and easy to carry. Throughout the 80's until early 2000's, shopping bags were considered as a status symbol. Those who buy fewer items from retail stores pay for a bag but in the case of large multinational businesses that paid for goods in bulk, bags are provided for free. For high class retailers, the quality and eminence of their bag became part of their business' trademark. Now, there are retailers who offer heavy duty reusable tote bags for only $1-$5, but many consumers did not buy this kind of marketing strategy. In the first place, why would buyers pay to advertise your company?

Many years and decades have passed until the market has changed their view on shopping bag. Today, most consumers consider shopping bag as one of the culprit to the environmental damages. For that reason, entrepreneurs today are finding ways on how we can lessen our plastic wastes in the landfills and large bodies of water. Nowadays, promotional bags are not only utilized as marketing tool and a way boost your retail business' sales but it is also used for promoting public environmental awareness.

Now, more and more businesses are switching to the more ecological means of advertising their business through the use of green bags. There are businesses that would offer and deliver cloth bags right at your door, in this way they are able to encourage and persuade buyers to use green bags with ease and save the environment at the same time.

Every day, as you walk down the street you will notice that more people are using their reusable paper shopping bags or canvas tote bags not only for shopping but for other purpose, too. Students, mothers and even professionals are obsessed with using these fancy bags because of its environmental benefit to the community.

So for a small business like you, one simple thing that you can do for your community is making recycled kraft bags or promotional tote bags available for customers free of charge at your store. Also, to convince more consumers to switch to reusable shopping bags make sure that the bags are eye-catching and durable. The more bags you give away to your consumers the more chance that your brand will be visible to the public and get attention from your target customers.

Danica Green is a branding enthusiast who believes that a paper shopping bags and retail packaging design plays a crucial role in enhancing your brand image. She currently writes how recycled kraft bags could significantly increase your retail sales and keep customers coming back to you.

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Shopping Bags


Paper Shopping Bags


Tote Bags


Recycled Kraft Bags


Shopping Bag

Rather than blame others, take personal responsibility to reduce our dependence on oil by using less of petroleum derived products. Repeatedly we are hearing about oil spills, rising prices on oil

By: Kyles Humphrey l News & Society > Energy l October 17, 2012 lViews: 233

Traditional analysis of debt and deleveraging (the process where households, corporations and governments are forced to reduce their overall debt) is often biased and incomplete. Opinions of how to

By: Ben Esget l News & Society > Economics l August 11, 2012 lViews: 295

In this high paced digital age, it's easy to become displaced from the people and places around you. However, it's important to support your community and your neighbors who live in it, and work hard

By: Monai Gupta l News & Society > Politics l July 11, 2012 lViews: 332

In a bold, unpredictable move, President Obama declared on Monday his desire to extend the Bush-era tax cuts for all but the highest-income earners, by which he means anyone richer than Al and Peg

By: Scott Spiegel l News & Society > Politics l July 10, 2012 lViews: 227

Bipartisanship isn't always sweet. Especially when it comes to the politics of sugar.

By: Larry M. Elkin l News & Society > Politics l July 09, 2012 lViews: 237

In a direct reflection of the financial market's currently unsteady nature, the wholesale energy markets tumbled to a four-month low at the end of May. The bearish market was thanks to the continuing

By: Graham N Paul l News & Society > Energy l July 09, 2012 lViews: 221

This essay ties two movements, Occupy and Transition, to one historical example of a similar effort, The Farm. In particular it outlines the dreams, the successes, and the failures of The Farm in

By: Patricia Lapidusl News & Society > Eco Innovationsl April 25, 2012 lViews: 182

Any manufacturing business should know the value of recycling and how much it helps the environment and the community. However, there are some business owners that are unaware of this, and continue

By: Chris Coxonl News & Society > Eco Innovationsl April 25, 2012 lViews: 184

This article looks into the roots of the Occupy Movement and the Transition Movement in the communities of the 1970s, in particular The Farm, a village of spiritual hippies. If our mainstream

By: Patricia Lapidusl News & Society > Eco Innovationsl April 24, 2012 lViews: 184

Did you know that degradation of used tires can take more than a century? So what are we going to do with these piling mountains of used tires that filling up the spaces? According to the estimates

By: Rizvana Abdull News & Society > Eco Innovationsl April 20, 2012 lViews: 209

It's a real challenge to try and conserve water in a commercial space, and the cost of water becomes a major expense in large facilities. Fortunately for business owners, there are devices which they

By: Kristie Brownl News & Society > Eco Innovationsl April 19, 2012 lViews: 195

Back in 2004 some folks at our think tank were marveling over an interesting innovation happening in India. They were producing water out of thin air, nothing too brilliant, the principles of physics

By: Lance Winslowl News & Society > Eco Innovationsl April 19, 2012 lViews: 209

As much as we all know, shopping bags are common while we go shopping, buy some groceries and it is even now used for us not to hand-carry things. It actually gives us an efficient and easier way to

By: Danica Pemberton Greenl News & Society > Eco Innovationsl April 05, 2012 lViews: 175

For every plastic bag produced, there is an equivalent amount of greenhouse gases produced. Then, after the use of said bags, they would more often than not be thrown away indiscriminately. These

By: Danica Pemberton Greenl News & Society > Eco Innovationsl March 23, 2012 lViews: 167

Posh and striking packaging plays a big role in the modern consumerism. Businesses are aware that buyers decide which product to buy based on the attractiveness of the item's packaging.

By: Danica Pemberton Greenl News & Society > Eco Innovationsl March 03, 2012 lViews: 152

For businesses involved in the manufacturing and retail of food products, the packaging is more than just a pretty container to attract the attention of buyers. It is a vital part of the product and

By: Danica Pemberton Greenl Business > Brandingl March 01, 2012 lViews: 191

Let us say that you are spending your merry time shopping. You have plenty of money to spend so you go from store to store looking for things you want and not necessarily things that you need. You

By: Danica Pemberton Greenl Business > Brandingl February 29, 2012 lViews: 178

It is not a secret that the way a product is packaged can make or break a company's marketing campaign. A cleverly designed shopping bag for example can raise brand awareness which is what you need

By: Danica Pemberton Greenl Business > Brandingl February 29, 2012 lViews: 184

Discuss this Article

comments powered by Disqus