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Top Secrets To Help You Keep More Clients In Your Business

April 16, 2012 | Comments: 0 | Views: 119

I've seen it way too often. Businesses will spend time, effort and money on building their list and getting new clients, but way too often they fail to keep these clients. Yes, it is true that a great deal of time should be spent appealing to and attracting new clients, but just as much time should be spent keeping existing customers satisfied. Paying close attention to consumers' needs and desires will help your business not only build its client list, but ensure it retains those clients. Of course, some sales are better than no sales, but loyal and satisfied clients will return and this is the key to a sustainable, growing business.

The very first step is to review your company's mission statement and consider what products and/or services it is to provide. It is important that clients know exactly what your business offers in detail. This establishes the consumers' expectations of your relationship from the beginning. Do not promise things your company is unable to consistently deliver to its clients and clearly define what it can and will provide. When a client knows that your business stands firmly behind its products and/or services, their trust level grows. Consumers that trust a company will continue to return again and again.

It is important to keep on the pulse of what your customers want, need, and expect from your business. This includes keeping up to date with their comments on social media as well as staying in touch with them personally. Excellent customer service is extremely crucial to retaining clients. Quality customer service entails follow up correspondence, being available to answer clients' questions clearly, and resolving issues expediently in a satisfactory manner.

Another important factor of keeping more clients is adding value to the products and/or services that your business provides. The internet makes communication between company and clients much easier and less time consuming. Companies can have conference calls to discuss product and/or service improvements as well as advertise new ones. All of your business's teams can exchange ideas and customers can express opinions via the internet and social media.

A good tip to keep in mind is to under promise and over deliver in order to keep clients satisfied, while exceeding their expectations. Satisfied customers will help your business attract new and loyal clients in greater numbers through word of mouth. Customers may be attracted to your carefully laid out business website, but people pay more attention to the opinions of friends and family than any other reference or endorsement. It is a good idea to include past consumer testimonials on your company's web page, but most people look to a parent, sibling, or best friend for purchasing advice. If your business exceeds customer expectations, they will assuredly relay this to their immediate social group. And trust me, there's nothing as powerful as word of mouth.

It is important to do everything in your power to make the clients have a fun and hassle free experience every time they deal with your company. This means from the first moment they search out or just come across your website, through ordering and purchasing, to their feedback upon delivery. Feedback can be relayed on your website, Tweeted by the customer, or posted on Facebook for the entire world to read. You can be almost 100% sure that whether it is a positive or negative review, it will be posted in some type of social media forum. How about creating a message board on your website to allow customer to post their comments, reviews, and opinions?

Silvia Pencak, also known as Magnetic Silvia around social media, is the Brand Strategist specializing on online branding for small to medium size businesses.

There are many misconceptions around branding, especially among small businesses and Silvia is passionate about breaking these myths and inspiring entrepreneurs at all stages of development to move beyond what's known and possible.

Just as branding goes beyond visible and helps companies touch their clients' hearts and turn them into fans and customers for life, Silvia takes your business from where it is today to where it can be.

Silvia is known for high quality content and smart strategies that leave her clients with greater clarity, distinct focus and better business performance. Her strategic thinking, proven systems and tactics allow her clients create simple strategies, understand next steps, and take massive action while having fun. Turn your business into a client magnet with today.

Source: EzineArticles
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Client Retention

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