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Oh My, Who Is That Happy Customer?

February 23, 2012 | Comments: 0 | Views: 173

We prefer happy customers as business owners. But, we've all seen them: customers that are disappointed, complaining or even mad at everyone in your business. What do you do? First, don't just recognize this customer as someone with a problem, but instead as an opportunity to GROW AND improve on your products and services. Whatever you do, don't ignore this opportunity to grow and understand that effective communication, especially between our businesses, our partners and our customers is key in these situations.

If you ignore these opportunities it will be noticed and it could be talked about, possibly on an extreme scale depending on where the concerned party goes and whom they share it with. Think Facebook, YouTube, and many others. Your mindset should instead be to work with these folks in such an extraordinary way that you clearly demonstrate that you are serious about them and their problem. You must be willing to go over the top in providing your products and services. This mindset will produce significant benefits for you and your customers from what may have started as a negative concern for all.

It is important that when you see a problem, that you talk with your customer right away to get as much information as possible. This information might include actions leading up to the problem, the failure of the product or service itself, and what has happened since the problem was first noticed. Try to find out everything that you can on the who, what, where, when and how of the problem. It is important to figure out what is going on and decide how to best correct the situation. Customers are often the first to find and vocalize problems in a business and these problems can be on any aspect of your products and services. Your business needs a way to quickly react to these concerns to keep your business generating positive experiences associated with your business.

One of the fastest ways to lose a loyal customer is to treat their concerns as a low priority issue. Every problem is significant and great communication with the customer is often more important than the solution itself. Incidents that happen around your products and services are rewarded and even punished based on the experiences gained from doing business with you. As businesses, we must ensure that these experiences are positive and the products and services we provide are remarkable. If your business mindset is to be innovative and to provide value, uniqueness and remarkable products and services you will be noticed, talked about and remarkably be reviewed by your customers.

Your awareness of review services like Yelp and many others can provide your business the opportunity of a lifetime should your remarkable products and services be noticed and reviewed by your loyal customers. An unhappy customer, if your paying attention, is one of the fastest paths to finding ways to improve upon your products and services. The mindset that you will stretch your business and identify new solutions will solve most problems and turn your customers into active and happy business partners. Once you have provided a solution, you should now have a happy and loyal customer. And if you are wise, you will also have an improved business, organization, product or process that your customers and partners will actively talk about and review.

Absolute Consulting Solutions is a highly qualified IT professional and PMI PMP certified Project Managers organization. We are highly experienced business analysts and systems engineers experienced in leading programs, projects and system execution. We keep our promise to our clients and have earned their trust for delivering "Maximized Results that Exceed Expectations." We turn our clients' strategic visions into real results while improving services and customer/partner satisfaction. Visit us at to read our testimonials. We will help you and your clients grow your program, save time and improve customer loyalty. Our direct phone number is 703.346.5824.

Source: EzineArticles
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