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Making Customer Satisfaction Surveys Effective

April 24, 2012 | Comments: 0 | Views: 213

Customer satisfactions surveys are definitely important tools to boost your company towards its marketing and overall business objectives. Doing these studies isn't easy. They have to be accurately formulated and well-executed to be valid and useful. Free web survey templates are now hot items among Internet business tools, because it makes the surveying easier. But even if you're using a template that's professionally designed, you need to know certain basics about creating effective surveys.

Like all business projects, you need to have a clearly defined goal before you start creating your survey. For instance, you have a full-service salon and spa that also offers to the public its own brand of beauty and wellness products, as well as training for aspiring makeup artists. You need to focus on your salon and spa services, if that's the subject on which you want to get feedback. Don't talk about your shampoos and moisturizers or your training curriculum.

One way that you'll be able to stick to your goal is to keep the whole questionnaire direct and concise. Check how you state your questions. Make sure that your target respondents can easily answer them - no more than 5 minutes. Short surveys appeal to people more than long ones. A danger of conducting a long survey is getting answers that aren't true or that will make the survey results invalid.

If you'll be using a free web survey template, make sure that the questions are organized properly. A good survey should have its questions arranged per topic. If you'd like to gather comments about your restaurant service, all questions asking about speed should appear one after the other - with the easiest first and the hardest, last. Next, you can have all the questions about accuracy, etc.

Aside from grouping your questions according topic, be sure to put your questions on demographics at the very last portion of the questionnaire. This would properly end your survey.

Last, but definitely not the least, would be selecting your respondents. Be sure that you choose target respondents who will best give you the feedback and comments that you need to achieve your goal. If your survey is about a particular product or service, send your questionnaire only to those who have tried the product or service. It really would be a waste of time and would be a turn-off to customers if you'd send them a survey about something they haven't seen tried, wouldn't it?

Looking for free web survey templates for your customer satisfaction research? Visit the Web Survey Creator site and register for free. Choose from their professionally designed, but easy-to-use templates.

Source: EzineArticles
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