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How Customer Feedback Can Help Product Development

March 01, 2012 | Comments: 0 | Views: 177

Every business in the world exists to provide the needs and wants of its customers. Increasing the number of successful sales is a big focus for all organisations as this drives business growth. A lot of effort is given to getting customer feedback because businesses know that those responses hold the key to knowing what they have to do to keep the improving revenue.

And, aside from giving businesses an accurate view into what their clients think about the way they're doing their businesses, customer feedback can be vital to product development - making it more possible for businesses to not only keep their clients happy, but also stay in business. Here's how:

1. Customer feedback comes from the people for whom you are marketing your products and services. They came to your website (and by extension, became your client) because a simple search on a search engine told them that you could help them out with their need for a certain product. So, if you take the time to listen to what they have to say, you would know what your products are good at, and what they lack. Product development can be done more easily, and can be achieved more successfully, if you consider the opinions of those who need your products enough to pay for them.

2. Utilising customer feedback for your product development presents you with ideas so better products can be produced. Your customers' views would allow you to tap a potential that you may not have seen. Through customer feedback, you can expect that you may be treated to a previously unknown perspective that could actually help you make more good products, and become more successful.

3. Customer feedback is a true reflection of how your products or services are performing. They are an insight into how customers view your product and business, as far as your clients are concerned. This would help you make better decisions. If your customers are not satisfied with your products, you know that you would have to consider some changes. Or, if your customers are currently happy with the way your products are but are making suggestions for added features or tools - then you know what your next product development meeting will be about.

4. Your clients' takes can also help you with the right marketing strategies that you need to employ to complete successful product development. Getting requests from your customers to connect with you through social media sites, for example, would enlighten you to the need for a better social networking presence. Plus, you'd have the chance to promote your new products the way your customers would want you to.

5. Finally, incorporating your clients into your product development would give you a chance to have willing testers of your new products. And, these people are not just free testers; they are testers that could help you identify where you may be wrong, help you see how to get better, and ultimately, buy the product.

Piers Alington is the Managing Director at Feedback Ferret, which provides a text analyse engine to analyse the voice of customer to improve customer experience. Companies in the UK and US can monitor comments and feedback, left by customers both offline and online, which can then be used to analyse customer experience feedback to improve customer satisfaction.

Source: EzineArticles
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