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Customer Service: Two Ways to Create "Wow" Customer Service

April 19, 2012 | Comments: 0 | Views: 166

Are you a supervisor or manager of employees who have customer service jobs? In these times, it's more important than ever to promote customer loyalty. The very best way to do that is to provide service that makes the customer say "Wow!".

Unfortunately, customer service training seems to be the first thing to go when a company is having to cut back financially.

The irony is - poor customer service will cost the company more financially than cutting back on training will save them.

Outstanding Customer Service is Essential to Survival

Have you ever walked away from a company - no matter how good their product was - because of their poor customer service?

I have.

While cutting back on customer service training may be a reality, it is still crucial that management find a way to support an outstanding service environment. You can do this in two ways.

1. Get Employee Buy-In for the Product or Service

In other words, your employees need to truly believe that customers are better off when they use your company's service or product.

Teach your employees about all of the benefits of your company's services or products.

A great way to keep employees excited about serving your customers is to show them thank you letters from customers. Post them where employees will see them every day. Employees will see that their work is making a difference in the lives of others.

2. Treat the Customers Like Royalty

Tell your employees to visualize your customers dressed as Kings and Queens. If employees keep that visual image in their minds they will remember to treat customers like they are very important people.

The Secret Great Companies Know

Have you ever gone to a company, and simply been overly impressed with their service?

Doesn't it make you want to go back there a second time, if not more often?

The secret that great companies know is that the key to getting repeat business is to over-deliver on service. This builds strong goodwill for the company, and customers wind up feeling great about what they are purchasing.

Build Customer Loyalty and Repeat Business

Once you build a reputation for having outstanding customer service, word will get around, and you will have customers lining up outside your door.

Customer loyalty increases as your customers keep coming back for more of your business and tell their friends about their great experience with your business.

For example, when you find a good restaurant with great service, don't you tell your friends and family about it right away?

The flip side of that is, without outstanding customer service, your company will have fewer happy customers, and either they will tell their friends about bad experiences, or they won't mention your company at all. This leads to a loss of revenue from a lack of repeat business and referrals.

This is why it is so important to have effective customer service training, even if you have to stretch your budget.

As a supervisor or manager, training your employees to give "Wow" customer service is a reflection of your leadership skills. It's up to you to make that reflection sparkle.

Q. How effective are you as a workplace leader?

Find out by taking our free leadership quiz. It will reveal how you are doing in several essential workplace leadership skills. It will also help you improve employee attitudes, skills, and productivity.

Get instant access to your free Leadership Quiz at:

How happy are your employees? Find out with our free Employee Morale Assessment. I also invite you to get this useful tool at:

Copyright: Written by Harriet Meyerson, president of The Confidence Center. You may print this article in your newsletter, magazine, or web site as long as you include the resource information.

Source: EzineArticles
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Article Tags:

Customer Service


Leadership Skills


Business Leadership


Workplace Communication


Employee Training

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