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Trade Show Strategy: 3 Ways to Have an Exceptional Booth

May 14, 2012 | Comments: 0 | Views: 155

Let's get one thing straight - there are going to be some companies that show up at trade shows with $10,000,000 booths that have entire sections of their company devoted to analyzing exactly how they will appear best in the exhibit hall. This is not a list of recommendations for those companies. Most of us find ourselves stuck with a semi-comfortable 10x10 with a rock-hard floor that we may or may not be sharing with another exhibitor. This can make the larger companies seem intimidating at best and insurmountable at worst. The fact of the matter is that you can get scores of people flowing through your booth without breaking your budget. Here's how:

  • Bring your product! A picture will not suffice. It doesn't matter if you are selling disposable breathing hoses, CPR products, or a 10-ton MRI. People like to be able to put their hands on something. If you're selling software put it on a tablet and let people mess around with it. It's not always easy to get your product on the show floor, but it's always worth it. If you have been working with a product for a number of years it is very easy to assume that attendees just know what it is and how it works. This is almost never the case! The best way to let them learn is to have the unit there for them to play with.
  • Make sure that your booth can be spotted/located from across the hall. Not every person that walks past your booth will be a potential customer, but everyone that walks through has the potential to know someone else that might be interested. Impress someone enough and they will start to advertise for you through word-of-mouth. Now, being easily spotted from across the hall does not mean you need a million-dollar kiosk that hangs from the rafters. I remember seeing one innovative exhibitor take a $200 projector, set it to music visualization, and point it toward the ceiling. No one had trouble finding his booth, and I'll bet a fair number of people stopped by his table just to see what was going on.
  • Make sure that you are eye-catching in an appealing way. Wear a smile and don't be too zealous about your product. Make sure they see you and that they remember you. You may not look like the biggest fish in the pond, but a good strategy will get your company and products stuck in the heads of attendees like a song.

For more information about medical tradeshows, mechanical CPR, CPR products, or our hands free CPR system, please visit the Michigan Instruments website at

Source: EzineArticles
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