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To Sell Your Artwork You Must First Promote It

May 22, 2012 | Comments: 0 | Views: 149

You're looking for answers to how to sell your artwork and you've come to the right place! My name is Gregory Peters and I am an artist like you. You can see my artwork in households in America and several other countries.

I've invested years of time honing my skills to produce reasonably good works of art. Additionally, I have used my creative skills to provide types of promotion, publicity, writing, graphics and other visual communications needs for companies large and small. I learned what tools are needed to get people's attention and how to use them. It wasn't always this way though.

I struggled for years to help promote my art at great cost and much wasted time. I met many other artists with the same problem. It occurred to me there must be a way to sell my artwork without having to sell my soul in pursuit of my great love. I never did stumble upon a "magic formula", but I've come close.

The "formula" is simply this:

Promotional tools + Media Usage + Market Exposure = Opportunity

Proper application of this formula leads to opportunity and that's what it's all about. No one can guarantee success, but opportunity can be achieved. Opportunity is a potential doorway to artistic success. I gathered all of my skills and experience together because of a compelling need to get my art noticed and in the process came up with a pile of information that could help other artists as well.

"It's not what you know, it's who you know."

How many times have you heard that phrase? An artist rises to prominence through their casual introduction to a well-known personality and their circle of friends. How many celebrities do you know?

You must promote yourself. It is not enough to be a good artist. You must broadcast your creativity and beat your own drum. You must be bandleader, life-support, coach, and cheering team all rolled into one. Actually, finding places to sell your artwork is easy. But wait!

It is not enough to just list places to sell art. How do you approach these places and what do you use to get the attention of the decision-maker who will agree to display your artwork? Every opportunity to sell your art must be approached a bit differently. There are many types of promotion. They are often the difference between success and failure.

While no one can guarantee this, one thing is certain.

To sell your artwork you must first promote it and yourself. You are your art after all.

So, what are you waiting for...?

Gregory Peters writes about promoting fine art and produces artwork. His ebook, "101 Tips to Sell More Art" is available at and as a Kindle book. His fine art may be seen at

Source: EzineArticles
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