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Importance Of Text Content

February 27, 2012 | Comments: 0 | Views: 130

Search engine optimization industry needs now an exorcist to scavenge its junkyard. A dunghill of unethical optimization concepts has developed and is soiling the sacred intents of Internet marketing. Pointing out to any specific concept will be an utterly biased attempt, especially in a context where the focal point is the power and importance of Text Content. So, let the discussion be moved toward it to substantiate the fact that the Text Content is the main weapon and the driving-force to optimize web pages. It is the sole discretion of SEO professionals who decide as to how they will apply their techniques to achieve their targets.

Importance of Text Content: The saying 'Content is king' is very often quoted by content developers who include content writers as well as website developers. In their opinion, as web pages can hardly be able to express their messages without text content and achieve page rankings in search engine result pages, so text content will always be the leading factor in the web world as a whole.

Unambiguously, content developers work hard to develop websites. While website developers decorate the ambiance of web pages, content writers describe them or put them into words to make them palpable. Both of them aim to convey the message of the web pages to the users impeccably. Their users get influenced when they see the image contents on the web pages speak to them as if human beings are speaking to them, and explaining an issue clearly. Similarly, they stick to reading the whole text content and respond to the offer or invitation of the web page involuntarily, only when the readers or web page users find the text content to be reliable, engaging, short, simple and, of course, relevant. In this very context, mention of the saying 'Content is king' is inevitable because web pages cannot reach out to the users or web visitors without it. Wikipedia is a brilliant example in this case and its pages have excellent numbers of readers, although they use fewer numbers of designs and images.

So, good text content can unarguably improve page visibility. For that, content writers are to come up with quality writings. Quality text contents are based on some fundamental parameters, which include:

i) Starting paragraph should be captivating.

ii) Writers need to concentrate on proper organization of ideas to communicate.

iii) They should use straightforward language.

iv) Subheadings and bullet points need to be used as many times as possible.

v) They should present authentic information in brief.

vi) They should include examples.

vii) Reference links ought to be used for further information.

viii) They should express all points lucidly so that readers enjoy reading their writings.

In the light of this discussion, it is never being meant that search engine optimization is redundant to enhance the visibility of web pages. On the contrary, SEO plays a great role in marketing the goals of web pages and in helping them to wade across the neck-tight competition in the online marketing arena successfully. What here is being tried to mean is the role of search engine optimization is to serve the purposes of web pages solely as distinguished by the contents.

Joy Kumar Das wields genuine command over the subjects like tours and travels, scientific discoveries, software development and website design and development industry, online marketing industry. and business promotion and advertisement management, among others. His writings express his thoughts which emanate from thorough analysis. This article is an outcome of his elaborate research.

Source: EzineArticles
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