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SEO Copywriting - How to Use SEO Copywriting to Establish Your Brand

February 08, 2012 | Comments: 0 | Views: 118

SEO copywriting is online writing that can position you or your business as a true authority within your market. This type of writing involves seamlessly weaving carefully selected keywords into articles, web pages, images, and social media. The right keywords are so important. Researched keywords will peak the interest of search engines to help them find your content based on your search engine optimized keywords.

Why should you use SEO copywriting?

Savvy online marketers like internet marketing firms, SEO companies, and affiliate marketers all know the staying power of SEO copywriting. Internet business owners who want to succeed with an online business and small business internet marketing must remember the primal rule of the internet: Content is what rules online. Your content is what is going to make or break your online business venture. SEO copywriting gives your business the exposure it needs with content for your brand.

The lifeline of any business is marketing. To see success online you need to combine marketing with high quality content. If you offer a product that can transform someone's life, they should know about it. So get the word out.

Many times people get overwhelmed when it comes to small business internet marketing because there are so many different techniques to internet marketing. There's banner ads, pay-per-click, email marketing... and the list can go on and on. But, there is one internet marketing technique that can put your business on the online radar and attract quality customers over and over again, forever and that is SEO copywriting.

Where to use SEO Copywriting:

You can use SEO copywriting wherever you have customer interaction. That will definitely be on your web site, blog, and social media. Search engine optimized press releases also add tremendous value to your content marketing. To have a press release that incorporates SEO copywriting positions your release above those that are not properly optimized.

Another great place to post SEO content is on reputable Ezine directories. With a quality article marketing campaign in place you can have your SEO articles picked up by editors of online publishers who are always looking for original content.

Establish your Voice

Now that you know why you should use SEO copywriting and where to distribute your copy, you need to make sure your message is consistent across the board. Include your VPP (Valuable Pre-selling Proposition) in your SEO content. This is a way of branding that will help customers see the benefit of working with you and get them familiar with your brand.

Wikipedia summarizes branding this way, "it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you." (Source:

So ask yourself what perception is your current marketing putting out there about you? Now think of how you WANT your prospective customers to see you. For example if you own a professional law firm, you should be seen that way. You do not want to have that professional presence on your website, then go to your social media under your business account and gossip, swear, or do anything else that is going to affect your credibility.

Remember what you publish online - it stays online - and even when you hit delete, it's still out there, somewhere. So make sure everything you post reflects the image you want to project for your brand. With SEO copywriting for your brand you can still be personable yet professional at the same time.

To look at it another way, say you have a site that is hip and cool but you use perfect grammar with -ing instead of n' (chilling instead of chillin'). Your audience is not going to relate to you much. In this case it's ok to let go of the professional persona for one that is more down to earth for your brand. Decide what your brand is, then use these SEO copywriting for branding to get your company message in front of others.

I hope this has helped you see how to use SEO copywriting to establish your brand. If you found this article helpful please be sure to leave your comments or share! Have suggestions for a topic you want me to write more about, just let me know.

Look for my next article where I discuss "Benefits of SEO Copywriting" in detail.

May be reprinted with the following, in full: Maria Robinson is a freelance writer that increases online traffic and bottom line for small businesses through providing high quality SEO copywriting of articles, web pages, and blogs. To find out how she can increase your traffic and sales visit

Source: EzineArticles
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