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Five Reasons Your Business Needs a Copywriter

April 12, 2012 | Comments: 0 | Views: 120

Your new business is very close to your heart - after all, you've probably pumped a significant amount of your own money and time into it in a bid to make it work, and therefore want to have a hand in everything.

Writing your own website content, corporate emails, press releases and promotional copy is often seen as the perfect way to save some money, but you're probably not a professional copywriter and that's the problem. You're probably asking yourself how hard can it be? Well the answer is actually quite difficult, as the nature and content of your online and social media presence is integral to your business's success and you may not be able to fully take advantage of the opportunity.

With this in mind, here are five reasons why you should spend the extra money and bring in a decent copywriter to handle all your content needs - trust us, it's worth it!

1. Mistakes make your business look unprofessional

Spelling mistakes, grammatical errors and typos are easy to make when you're not a professional copywriter and any of these cardinal content sins makes it very hard for your customers to take you seriously. Print hundreds of flyers with a spelling mistake and you look shoddy; have a badly-worded and difficult-to-understand introduction on your website and you'll lose visitors at the first hurdle - any mistakes, however small, mean you won't be taken seriously and that's a big problem.

Even if you are pretty good writer, your content might be too long, too boring or not specific enough for your target audience, so get an expert in to do it for you and concentrate on the other areas of your business that need your full attention.

2. Traffic is key

If you don't want to miss out on driving traffic to your site then employing a professional copywriter with search engine optimisation (SEO) experience is key. They know exactly what keywords to use in order to encourage more visitors, so someone with this knowledge will help your business grow.

3. You need layman's terms not expert opinion

If your business is technical, then you are probably an expert in the field but often your customers are not. You and your colleagues will understand every word of the complicated content your produce but most visitors to your site will be scratching their head with a puzzled look on their faces. Having a professional copywriter to simplify your website and promotional content is an excellent way to make your company accessible to all - however complicated the subject matter is.

4. You can focus your efforts elsewhere

Having your own business can sometimes feel like spinning a number of plates at the same time. Take your eye off one and it may come crashing to the ground, so isn't it better to trust your content plate with a copywriter? This way your blog can be updated regularly, your website copy changed whenever you need it to be and any flyers or promotional material can be knocked up at a moment's notice while you concentrate on other parts of your business.

5. Copywriting services = flexibility

A freelance copywriter can do as much or as little as you need, so when setting up your business they'll be there for all your content needs and when you are in the swing of things, they can be in the background waiting for the next bit of work you send their way.

Copywriters needn't be expensive and the benefits they'll have for your business far outweigh the costs, so next time you think about writing your own blog or adding to your website, remember the people that can do it for you and to a greater standard.

Niall Coen is the MD of Snack Media, the UK's fastest growing copywriting and content agency.

Source: EzineArticles
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