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Copywriting To Monetize A Brilliant Idea And Maximize Your Profitability

February 28, 2012 | Comments: 0 | Views: 137

Most business owners think of "copywriting" as an activity that takes place after you know what you will sell. You've got your plan in place and your idea seems... well, pretty amazing.

The truth is that copywriting will bring you the greatest benefits (read return on investment) when you start early in the cycle. Here's an example from my own first-hand, painful experience.

Some time ago I got a brilliant idea for a workshop. When I ran it by the coach who was then my mentor, she agreed. I got lots of congratulations from my colleagues, too.

So I did exactly what I now tell my clients *not* to do. I invested considerable time in developing the content. I scheduled the time and announced a preview call.

Then I took what I now realize was my breakthrough action: writing the copy to promote the project.

Suddenly I was in trouble. Creativity wasn't enough. Copy requires an explicit statement of features and benefits, as well as a compelling hook to invite readers to sign up. That's how a brilliant idea gets monetized. The path goes from idea to copy to revenue.

Now I advise my clients to begin every project with a sales letter, whether you are creating a small info product, your signature system or a high-end coaching program.

Why does this process work?

- You get to trouble-shoot your own ideas. You anticipate objections and you design your program around them - *before* you begin your marketing campaign. You have much greater likelihood of success when you go through these steps sooner rather than later.

- You realize quickly if your idea has "legs." That is, can you identify solid features and benefits to promote your project or program?

Often as you write your sales letter, or work with your copywriter to create one, you discover benefits you didn't realize you had. You usually find that you get stronger, beefier benefits with just a few tweaks to your plan.

- You benefit from understanding the details.

A few years ago, I got a call from a new business owner who had a very good idea for a group coaching program. He had invested in a special logo for the program as well as a consultant who set up the logistics: when to hold the preview calls, when to make the announcement, and when to schedule the first sessions.

When we began to write the copy, he realized he had omitted one important step. He hadn't considered the content of the program. How would participants benefit each week? What would be the takeaways?

Drafting a sales letter is just one of the strategies you can use to create your own business breakthrough. We will talk more about this topic on Thursday... and you will discover a whole variety of breakthrough strategies with the teleseminar series starting next week. You will learn how some award-winning "rising stars" found their own unique breakthroughs (and the steps you need to create your own).

Cathy Goodwin, Ph.D., owns a business dedicated to helping solo-preneurs and service professionals develop a compelling, profitable online presence, so they enjoy more clients and increased revenue with less effort. To get your FREE "5-Point Checklist For A Profitable Website," and to learn more about Cathy and her products and programs, visit

Source: EzineArticles
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