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Copywriting - The Power Of The Word "Easy" (And 4 Ways To Use It)

April 19, 2012 | Comments: 0 | Views: 121

Copywriting is about showing people what you can do for them. If you can do that, you can make a lot of money.

You do want to make a lot of money, right?

If so, one simple thing you can do is make people's lives easier. That means that you should think long and hard about your product, and dig deep until you find some way it makes life easier.

When I say "easier", I mean it in the broadest sense of the word. Making things easier could be saving them money, time, or energy. It could be making them money and giving them more free time.

The big thing is, you MUST figure out how your product makes their lives easier.

How can you do that?

I'm glad you ask...and...surprise, I have an answer!

I'm going to give you a few simple examples. As you are reading think about how your product can make life easier for your customers. (And in case you were wondering, this also applies to B2B.)

The most important lesson is to be specific and show them exactly how you will make their lives easier.

Making Life Easier:

By Saving Time-

Guitar Lessons- Saves you time and frustration. You get direct, one-on-one instruction, and can get better faster. (Makes learning easier.)

Learning to type- If you type 25 words a minute, we can get you to 50 words in just a month. (An easy way to save time.)

By Increasing Health-

Simplified Meal Plans- You get prepackaged food that taste great...and these meals can be ready in just minutes. (Makes eating healthy easier.)

Workout At Home- Save time, energy, and potential embarrassment. Easy workout plans you can do in 10 minutes. (Makes exercising easier.)

By Increasing Income-

Financial Advisor- Our experts have years of experience and can help you avoid making huge mistake. (Makes it easier to make (and avoid losing) money.)

Sales Course- Step behind the curtain and learn the secret techniques of master salespeople. (Makes selling easier.)

By Gaining Popularity-

Dating Course- You get simple scripts to use so you know exactly what to say, and how to react to what she says (makes approaching women easier).

Public Speaking Course- Get the respect of your coworkers and boss because you are doing something that terrifies them (makes being popular easy).

What Can You Do To Make Life Easier For Your Customers?

I realize that these examples may not apply to your business, but that doesn't matter. Think about what you can do to make life easier for your prospects.

Are you starting to realize the power of showing people how you can make their lives easier?

Great! Then let me help you out even more. You can get Free Instant Access to my special report, 5 Direct Response Secrets: Boost Sales in 48 Hours. You can grab it at

Source: EzineArticles
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