Author Box
Articles Categories
All Categories
Articles Resources

So Ya Wanna Become a Consultant? Here's What Ya Gotta Do

April 14, 2012 | Comments: 0 | Views: 167

What's a consultant? You ought to know at least that much before you become one, right? As the story goes - actually, there are several stories - being more than 50 miles from home has been said to qualify someone as a consultant. For others it's merely that they're "between jobs." But what's actually required for you to become a consultant in the true sense of that word is having a particular expertise that others are willing to pay for. I did not say that no one else would possess that same expertise because as a consultant you will almost always have competition from other individuals and from consulting firms.

Your first step is to determine what you're best at. What can you contribute to some company's success that few others can? What resources can you offer - knowledge, skills and experience, a track record of successes, contacts with specific suppliers? Maybe you're a packaging pro, or you can set up an HR department in the blink of an eye, perhaps you've got specific programming skills. Decide what you're good at.

Step 2 is picking a name for your consulting company - "consultancy" is the fancier name for it, but to me that sounds stuffy and presumptuous. What you want in a name is something that represents you, that also indicates size and strength. If you've got a reputation in your industry, by all means include your name in the name of your consulting firm. Hancock Consulting, for example. But you're not done yet. To make that name appear to be more than just a one-man band, consider 'Hancock & Associates.'

However, that name alone doesn't tell anyone what Hancock & Associates can do for them, so consider adding what's called a 'tagline,' typically three to five carefully selected words that add clarity or meaning to your company name. How's this one grab you: "Specialists in Harnessing Fusion"? Not fission. Fusion! That's the grabber in this tagline. Your tagline should have strong appeal in the target market you hope to serve.

Step 3: Package it! Create your a press kit - or have one professionally produced - complete with your biography, a capabilities list, head shots, several varied press releases, sell sheets on any books you've authored, and, if possible, samples of your most successful work. Oh, and start working on a professionally created website, complete with a blog, newsletter or both. Effective websites are typically not do-it-yourself projects, even for those of us who mistakenly believe we can create our own.

Step 4: Tell the world you're ready, willing and able to take it on, to solve whatever insurmountable problems it may appear to have in your particular specialty. Some call that process "networking," while others have called it "blowing your own horn." Whatever you call it, it's got to be done - by you! There should be no holding back.

As with every start-up, it's always wise to develop a team of professionals you can rely on for advice and counsel during each phase of your written business plan. Who to include? A Banker, an Accountant, an Independent insurance broker and a Lawyer (together they spell BAIL). You'll likely bring on temporary team members - computer experts, marketing pros and the like - on an as-needed basis, but your 'BAIL crew' should be the permanent members of your start-up team.

© 2012 Philip A. Grisolia, CBC

An accredited Certified Business Communicator (CBC), Phil Grisolia specializes in creating results-oriented marketing programs that generate additional revenue for his clients, money they can take to the bank. An award-winning copywriter and respected marketing professor, Phil is also the author of 101 Questions You Must Ask Before You Start Your Business which is available from Amazon. He is also a syndicated business columnist and an executive business coach. Discover for yourself the broad range of services Phil provides for his worldwide clients by visiting

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:



Business Consulting


Consulting Business


Management Consulting


Consulting Services

In India, employment opportunities are set to grow by a good margin in the coming year, a phase which was started in the turn of the second decade of the 21st century. organisation, candidates with

By: Sarkariexam l Business > Careers Employment l April 01, 2013 lViews: 11709

Sometimes it is amazing to see that certain jobs can precipitate huge turnouts in the recruitment drives. It is as if thousands of people were waiting for the vacancy advertisements and the moment

By: Sarkariexam l Business > Careers Employment l December 30, 2012 lViews: 690

In recent times, jobs in healthcare segments have grown tremendously. It is anticipated that this growth curve will continue for the times to come. Various factors are responsible for this

By: Sarkariexam l Business > Career Advice l December 27, 2012 lViews: 448

Are you in a dilemma whether to choose web based CRM or not? If yes, don’t worry. You aren’t the sole person having this doubt.There are numerous firms trying to make out whether investing in a

By: Reneta Vasileva l Business > Customer Service l December 23, 2012 lViews: 409

If you think about it you will realize the fact that each business has its own set of risks that are involved in it.The trade secrets that you have and the information related to the business is what

By: brumbrum1 l Business > Risk Management l December 23, 2012 lViews: 263

As the time is changing, concierge management services are now growing despite the slowing economies of the world. The main reason of it is the need that is highly specific to the people who like to

By: willsmith10 l Business > Management l December 23, 2012 lViews: 334

Do you feel that you are unable to improve your company's performance because you don't know the latest management techniques? It's a good thing that you have identified this need because you can at

By: Rizvana Abdull Business > Consultingl June 14, 2012 lViews: 214

Credibility is crucial for attracting new clients. Building your expertise factors helps you win clients. Here are 5 methods to increase your credibility.

By: Sue Anne Erricsl Business > Consultingl June 13, 2012 lViews: 198

How do you put a price on words? Working out a fair price for a consulting fee is exactly this type of challenge. As a client you are used to being able to touch what you buy, but pricing something

By: Paul Bakerl Business > Consultingl June 13, 2012 lViews: 209

Do you ever wonder what useful knowledge your employees have about your organisation and how it could be improved? All your employees build extensive working knowledge of your processes and develop

By: Paul Bakerl Business > Consultingl June 13, 2012 lViews: 193

Eventually finding your dusty copy of the business plan one year later, you wonder how close did you come to achieving what you originally planned. Every year you should analyse your business plan to

By: Paul Bakerl Business > Consultingl June 12, 2012 lViews: 195

Business is competition. Every business is competing for their share of the customers wallet and yours needs every competitive advantage it can get. Developing your own competitive advantage is easy

By: Paul Bakerl Business > Consultingl June 12, 2012 lViews: 219

Have I got news for you! Most of it good. Some not so good. But let's start with the good news. In today's high-tech world there are two popular ways to give birth to that novel or how-to book you've

By: Phil Grisolial Writing & Speaking > Book Marketingl April 11, 2012 lViews: 140

Discuss this Article

comments powered by Disqus