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Building Your Online Credibility Is Critical to Sales Success

February 23, 2012 | Comments: 0 | Views: 169

You must keep credibility in mind at every step of your marketing process. Without it you will have limited success or no chance of success at all.

In many ways your competition is the big boys. They can include Walmart, Sears and many others. Their main advantage is name recognition. They are established and credible. You must also overcome the negative effects of scams, schemes and cons that have been perpetrated online. Even harder to overcome are the 100's of other sites that sell the same or similar products and/or services that you are selling.

Effective marketing via the net will overcome these problems. The necessary bedrock to build your marketing program on is developing solid credibility.

Taking the following steps will develop your credibility and increase your sales.

The first step Is your advertising. Getting your product or service found in search engines is of the utmost importance. First you must get listed and second you must be found by prospective customers.

When someone makes a search and your products and services come up near the top your credibility gets a positive boost. You can place you ads where they get listed in search engines. By heading your ad with your product or service name and including your site address (URL) in the body of your ad, your key words will be your product or service. You will also have a link in the search engines that lead back to your website.

The more common your product or service is the harder it will be to find with a key word search. There can be millions of results for the same key words. You can overcome this problem by building web presence. How to build web presence will be dealt with below.

The next step is effective sales material on your website. The written sales material on your site must be well done. It must clearly describe your product or service. The style needs to be lively, precise, synoptic and accurate. The material must have a style that fits the personality and need of your website.

Unless you are a skilled professional writer it is a good idea to hire a professional. This is less expensive than it may seem. And when it increases your sales, it actually does not cost anything.

Building web presence can make the difference between success and oh well I tried. Building it can be easier than it seems. Search engine bots scour the web. The bots follow from one site to the next via links they find on the sites they scan. The more sites that link back to you the more often you will be found. The more often you get found the higher you are ranked.

For more information go to:

I have spent the last 20 years as a small business consultant. I now specialize in online sales and marketing. I majored in journalism in college. I maintained a 3.795 GPA. What is unusual about this is I never went to high school. I worked as a newspaper reporter while I was in school. When I graduated, I went to work in management for a fortune 500 company. I also sold real estate, electric equipment and other things.

Source: EzineArticles
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