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Make a Memorable Impression With Vanity Numbers

June 27, 2012 | Comments: 0 | Views: 129

A vanity number is a company's phone number which has been specifically chosen and purchased by that company. Used correctly, vanity numbers can function as an important marketing tool. The aim is to create a memorable impression with the customer and the key is to understand how to do this.

A Memorable Impression

Any company looking to increase revenue has to consider its consumer. On the modern market, consumers have a lot of choice. To compete effectively, a company must create an image that is both memorable and instantly recognizable. Few methods are as effective and cost-efficient as vanity numbers. The most memorable selections will often be those that are witty or humorous but these are hard to devise and not always relevant to every business type. Here are a number of pointers as to what will leave a memorable impression.

Words - Using a Company Name

A business may look to use their name but this will only work where that name is simple (G-O-L-D-R-U-S-H) Where the company has an established brand on the market or its name is indicative of the type of business undertaken this method should be considered.

Words - Using a Market Sector

An effective method can be to communicate a business sector (F-L-O-W-E-R-S). This way, consumers will recall the company contact number when a need arises. Whatever method a company may use, it is key to avoid complicated, rare, or hard to spell words; this complexity is precisely what vanity numbers are designed to avoid.

Numbers - Using a Pattern

A pattern used correctly can be equally as effective. Again, the key is to avoid complexity and to create a memorable impression. Numbers which indicate a simple pattern (1-1-1-1-1-1) are easy to remember. Here it is important to keep the number of characters to a minimum, use as few a variety of different numbers as possible and make the pattern simple. Where (2-2-4-4-6-6) may still be considered memorable, it is less clear whether consumers would remember (2-2-3-4-4-5).

Numbers - Using a Sequence

One method can be to replicate a familiar date or sequence. As a date, (1-9-4-2) may be memorable but a company must be careful to consider their customer base, particularly where they are active internationally. A sequence such as (1-2-3-4-5-6-7) will no doubt be memorable but once again simplicity is the key. Otherwise a number that can easily be illustrated, pronounced or used in junction with a familiar jingle can be equally as effective.

Vanity numbers can provide a memorable impression on the consumer in a number of equally important ways. Having advertised a vanity number, customers will easily commit that companies contact details to memory, associate their details with a specific need and effortlessly recommend those details to friends, family and acquaintances. Used correctly, they can bring new customers, boost revenue and create a professional image for your business.

Mike Allen is an Online Marketing Executive at iTeleCenter, a company that provides local numbers, 1800 numbers, vanity numbers and toll free number in conjunction with virtual phone system to their clients. Services include Call Forwarding, voicemail, send fax online and more.

Source: EzineArticles
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