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Translate Coaching Language to Meet Client Needs

April 25, 2012 | Comments: 0 | Views: 179

Bonnie calls me when she wants to go out for ice cream. We're not best friends. In fact, until I met her a few weeks ago at a weight loss clinic, I hardly knew her at all. She stood in front of me at a different table and heard me ask our coach how I could stop binging at night. Mind you, not an entire bag of oreos, but a couple of oreos and a glass of milk, because everybody knows you have to dunk those oreos in milk to eat them at midnight.

After the clinic was over, she walked me to the car and I realized she lives in my neighborhood. We have the same problem. We both like to munch after dinner.

I told her, "Call me. Let's figure this out."

As a life coach, I realized this was a prime opportunity to grow my understanding of weight loss choices. I get it. I have to be able to help the whole person, not just part of a person, when they call.

She called. My favorite coffee shop is an all night place near a local college campus. We opted for coffee with cream instead of ice cream, a better choice sans the designer coffee syrup and extra calories. Coffee at 9:30 at night might be a dangerous addiction for two over-fifty somethings out on the town, but we enjoyed it. We had a couple of refills. We visited the break room frequently and laughed our silly heads off until nearly midnight when we walked to my car. I drove.I took her home.

On the way home, I realized that we might have actually enjoyed walking around the well lit shopping center where college kids gathered on benches, reading heavy texts under the street lights, in a well lit neighborhood. I suggested a stroll next time we went for coffee and she agreed. In fact, we decided to save one of our "special treats" for our trip to the street mall, and we'd sip it as we strolled instead of having coffee.

Life coach solutions come from a variety of experiences. They're not always readily available. Sometimes, you have to live well to find them. My responsibility is to learn solutions as I meet them in my own life so I can help others make a difference in their lives.The ultimate solution from this experience came as I dropped her off at her home, three blocks from mine...

She told me that she rarely ate enough to call her evening snacks a binge, though she recognized it as a habit. But when she heard me ask the weight loss coach about midnight munching, she recognized the language.

Translating the language you use to help your customers find you will make a difference in how many customers you have. The words will help you make a difference in more lives.

Impact your business with effective Brand Recognition that brings your readers back time after time to get MORE of your Quality and Value.

Go to and learn how your business can be instantly recognized on the Internet. Get a FREE Subscription to The Branding Iron, the Web's FIRST RATE Brand Recognition Newsletter.

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Source: EzineArticles
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Article Tags:

Coaching Language


Translate Coaching Language


Weight Loss


Meet Client Needs


Jan Verhoeff

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