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Website Content Management

June 03, 2012 | Comments: 0 | Views: 153

When building a new website or redeveloping your current website, give a CMS (Content Management System) some thought.

Decide how you want to manage your content: It is important to first confirm in your situation:

  • Do you want to update the content yourself: If you are in a position to do this yourself - which will be based on your situation in terms of time availability, technical expertise...etc. You will also need to plan on what you might want to manage. Eg: Text, Images, pages, whether you want to be able to add/delete or just modify...etc.
  • Do you want to outsource it: If you plan to outsource it, then you would NOT be going for a content management system option

Try to get a feel for the different options: Try to get a feel for the different options

  • If it is specially developed for you: It might be important to check what the developer is offering - Always check how easy it is to move your website to another host and still retain the ability to edit your own website. Most CMS products are dependent on you hosting your website with a specific hosting company, if you ever need to move your website you may need to have a whole new website design done for you.
  • If you have the technical know-how to develop your own site you can look at different CMS systems offered by multiple companies.

Once the above options are sorted out - whichever way you are going ahead with it, Get the Basics Right: Below are the golden rules of content management

  • Make it easy for customers to find you: Present the basic information your customer requires to find you - eg: your contact number and your address. This is pivotal when it comes to converting a sale and can turn off potential customers.
  • Show what you charge: The more comprehensive information you can provide about your prices, the better. State what is and isn't included, so people don't wonder about hidden extras. Make sure special offers and promotions are easy to find
  • Make it easy for them to contact you: Provide multiple contact options, e.g. phone, email, fax, and online forms. Display them prominently. Keep your online forms short: name, phone number and comments
  • Keep your content fresh: Update your site regularly and give your customers a reason to keep coming back. Include on the homepage information that keeps customers up-to-date with special offers, new products and events. If you use social media for business, include their links on the website. Give customers the option to sign up for a newsletter from you but make sure you can send out regular updates

Sagar has over 10 years of experience in website and application development and is co-owner of Invirtual IT Business Solutions -

Source: EzineArticles
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