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Why Quality matters in Business Cards

October 16, 2012 | Comments: 0 | Views: 246

When getting business cards designed and printed for your business, you may get lots of suggestions on printers who’ll do the job at an amazingly low cost for you. If you are like most people, you’ll be quite tempted to save a few bucks on this seemingly simple expenditure; but rather than saving some cash for you, this may end up being a cost if a poor-quality business card drives away potential customers.

Is it wise to spare some extra cash to ensure that you get the top-most quality when it comes to business cards for your employees and yourself? Apparently, it is more than wise.

Good Quality Cards will leave a Professional Impression

Compromise on the quality and you would be literally compromising on your business’s image. The business card is the first window into your organization for anyone you may be meeting for the first time at an external event. Imagine the kind of image that will be created of your company if you hand out a worn-out, badly-printed card. In order to project the image of a company that’s professional, print quality of business cards is vital. A business that makes the effort of being particular about its business card is definitely one that watches out for its customers too.

High Quality equals Greater Legibility

This is a very obvious and practical advantage of ensuring your business card meets the highest standards of quality – it will be much easier for the eye. Good printing will mean the person’s name and contact details will be clearly displayed, without any erased numbers, overlapping text, fading ink or peeling layers of plastic. With a poorly designed and quality-deprived card, there’s always the risk of the recipient not even being able to extract the key information from it.

It enhances the Card’s Shelf Life

Quality includes both print quality and the kind of material used for your business card. Many times when a card is handed out to someone you meet, it will be carelessly shoved inside the wallet to be taken out later when the need arises. This time period between giving out the card and the other person actually reading it could be anywhere between a few hours to several months! But if your card is of pristine quality, it will survive months and years inside a potential customer’s wallet and still serve the purpose as compared to a poor quality one that will get too worn out and faded in a few days before someone decides to read it.

More Appealing, more Attractive

This is an age-old rule for quality: the better it is, the more eye-catching anything will be. Business cards are no different. If they have been designed well, printed with precision with excellent choice of materials, there’s no reason for them to look unattractive. And because all things beautiful attracts anyone, a good-looking business card will always have a psychological impact, drawing potential customers to strongly consider doing business with your company.

Therefore, skimping on quality for business cards is definitely a bad idea and not something you should ever experiment with. Go high on the quality, and you will go high on your business’s image.

Article Source: http://www.essencearticles.com/a/46708
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