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Vehicle Graphics: Ambassadors of Your Brand

April 06, 2012 | Comments: 0 | Views: 115

Less is sometimes more, and this is definitely true when it comes to effective design for vehicle graphics, which can be a great way to make a first impression or add support to an existing marketing campaign. Well designed advertisements catch viewer attention and steer towards a better resource for further information.

This effective approach to advertising accomplishes this with minimal lettering and high impact design. Bold and colorful looks draw attention and boost brand recognition. Clever images work with the contours of a vehicle to reach an audience from all angles. While lettering has its place, heavy text, however, should be avoided.

Captivating advertisements relay the identity of an organization. Corporate branding and other marketing strategies can gain advertising impressions that reinforce ongoing campaigns. Designs should avoid heavy use of text and lettering in favor of a company logo and clever taglines. Getting the viewers attention and leaving them just curious enough to follow up with a phone call or visit to a website is better than distracting drivers with too much to read.

Vehicle graphics may be part of a nationwide campaign, but they are also very useful to gain recognition in smaller markets. New companies or smaller businesses can gain access to target markets without the backing of enormous advertising budgets that larger companies enjoy. Vehicle graphics provide a platform for campaigns of all sizes, including local community awareness projects. The combination of mobility while driving and stationary billboard-like quality while parked give them advantages over some pricier marketing options.

Organizations that use this advertising method for the first time may be surprised at the effect they have on the identity of the company. Employees often develop a sense of pride and unity when a company strategically brands itself within a community. Vehicle graphics are a way to accomplish this and can help a business succeed as cohesive qualities of team dynamics form among staff.

Consumer recognition is the ultimate goal of marketing initiatives, and vehicle graphics are no exception. This visual medium attracts attention and makes an impression. The power over time is their cost-effective longevity. Ongoing and multiple impressions can be achieved without ongoing investment. Television and radio costs far more per impression over time and lacks the personal presence that is achieved with cars and trucks. People get excited to see car sporting vehicle graphics that market their favorite brand and they take notice of clever innovation. Adding cleverly designed vehicle graphics to a marketing strategy is an affordable way to make a memorable mark on public perception.

Source: EzineArticles
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