Author Box
Articles Categories
All Categories
Articles Resources

Top 5 Marketing and Advertising Tips for Your Small Business

February 23, 2012 | Comments: 0 | Views: 186

Advertising and marketing is something all small businesses need in order to draw attention to their brands. These are five things a small business should do to help them increase brand awareness and ultimately their bottom line.

1. Blogging: Blogging a few times a week should be something all small businesses are doing. The more a business blogs about the niche they are in, the more they will come off as an expert in their industry. Blogging will draw the attention of new potential customers and will definitely add to your business' SEO and local SEO Internet marketing campaigns. It would be ideal to blog daily (including short blogs), but twice a week is also a great target.

2. Article Marketing: Article marketing is something that can yield dramatic results for small businesses. A business should write an article about their niche and then submit that article to at least ten article directories. Doing this will help businesses reach out to new potential customers who visit those article directories. A business should write at least one article a week and submit it to directories the same day they write it. The articles should be at least 300-400 words, as most article directories prefer articles to be that long.

3. Videos: Creating a video and submitting it to video social networking sites like YouTube can make a huge splash for a business. Businesses should create at least one video each month, and the video should be about the niche that they are involved in. Videos have a way of rising in the search engines and eventually a business's video could do well and garner tons of traffic from search engines. Think about your Facebook Wall; how often do videos tend to go viral and really circulate around the Web. YouTube is growing in importance and can really set you apart from your competition if made and marketed intelligently and after a lot of research.

4. Giveaways: Giving away free items with the purchase of specific items is a great way to increase brand awareness. A business should give away items that are actually useful to their customers. Customers will spread the word and potential customers will then hopefully flock to the business.

5. Social Media Marketing: Building up a reputation on social networking websites is something all businesses should be doing in earnest. Businesses need to create profiles on Facebook, Google+ and Twitter. Pinterest is also a good idea, as you can post photographs of your company and employees and really establish an identity and rapport with your target market. It's also good to look at geotagging photos on Flickr and Picasa, especially for local businesses. You should build up your networks by interacting (engaging) with current customers and asking them to get their friends to follow them on the sites. This will help increase brand awareness rapidly.

PR firms and an advertising agency can help a business achieve results with the above five tips. They can also show businesses many other ways to increase brand awareness.

Sandra Rea works for Master Marketing & PR, a leading Orange County Marketing & Advertising Agency that also specializes in Ghost writing services and Writing services. We provide a package that gives you both the qualitative and quantitative research information you need to create the best marketing campaigns and grow your business intelligently.

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Advertising Agency


Pr Firms


Ghost Writing Services


Writing Services


Focus Groups

In India, employment opportunities are set to grow by a good margin in the coming year, a phase which was started in the turn of the second decade of the 21st century. organisation, candidates with

By: Sarkariexam l Business > Careers Employment l April 01, 2013 lViews: 11708

Sometimes it is amazing to see that certain jobs can precipitate huge turnouts in the recruitment drives. It is as if thousands of people were waiting for the vacancy advertisements and the moment

By: Sarkariexam l Business > Careers Employment l December 30, 2012 lViews: 690

In recent times, jobs in healthcare segments have grown tremendously. It is anticipated that this growth curve will continue for the times to come. Various factors are responsible for this

By: Sarkariexam l Business > Career Advice l December 27, 2012 lViews: 447

Are you in a dilemma whether to choose web based CRM or not? If yes, don’t worry. You aren’t the sole person having this doubt.There are numerous firms trying to make out whether investing in a

By: Reneta Vasileva l Business > Customer Service l December 23, 2012 lViews: 409

If you think about it you will realize the fact that each business has its own set of risks that are involved in it.The trade secrets that you have and the information related to the business is what

By: brumbrum1 l Business > Risk Management l December 23, 2012 lViews: 263

As the time is changing, concierge management services are now growing despite the slowing economies of the world. The main reason of it is the need that is highly specific to the people who like to

By: willsmith10 l Business > Management l December 23, 2012 lViews: 333

Monitoring a campaign like this will enable you to expand on your efforts and begin using SMS short code for other business benefits, such as promotions and special offers.Monitoring a campaign like

By: Simon Lival Business > Advertisingl November 16, 2012 lViews: 309

If you are a cosmetologist, you would be involved in taking care of hair, nails as well as skin of your clients. You can be also specializing in a specific area. Some of them even specialize in more

By: Matthewl Business > Advertisingl October 26, 2012 lViews: 578

Everyone has a business card these days. Be it a corporate employee, top executive, small business owner or salesperson at the retail store, you can be sure they’d be carrying one in their wallets.

By: Matthewl Business > Advertisingl October 24, 2012 lViews: 230

You might have gotten your business cards made in abundance, but that doesn’t mean you have to go around giving it out to every Tom, Dick and Harry you come across. Being smart about who you give

By: Matthewl Business > Advertisingl October 18, 2012 lViews: 215

When getting business cards designed and printed for your business, you may get lots of suggestions on printers who’ll do the job at an amazingly low cost for you. If you are like most people,

By: Matthewl Business > Advertisingl October 16, 2012 lViews: 246

In recent years, the advertising industry has changed drastically. Up until the 1990s there were very few options for promoting a product to the masses. Back then the main ways of advertising for

By: David Tubel Business > Advertisingl June 13, 2012 lViews: 259