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Greeting Card Marketing: A Great Strategy to Boost Business

February 29, 2012 | Comments: 0 | Views: 289

In today's high-speed and high-tech business world, email, instant messaging, and smartphones are the norm in business communication. If you want to connect with your customers and clients, just send them a quick email or instant message. However, if you want to do personal communication that will allow you to get in touch with your customers in a more personal level, one method worth investing in is the classic custom greeting cards.

Greeting cards are simple, handy, and not pushy. They are perfect when keeping in touch with people that matter to your business. Because they are tangible, they will let you send your personal message to everyone without looking too intrusive. You have all the options to design your cards anyway you want as long as it is appropriate to your business. You are limited only by your imagination.

There are multiple uses of cards. They are perfect for invitations (business or personal), thank you cards, follow-up cards, recognition cards, and table tents. Although you can always use postcards and letters to connect with your target audience, a greeting card is still a more personal way of keeping in touch.

Right timing

Connecting with new customers and reconnecting with the old ones can be done effectively through greeting cards. However, with the mails and ads people receive every day, a personalized card should be sent right on time. You have to time the sending effectively so your message will be read and appreciated.

Sending during special occasions is a good way to show your customers that you value them. It can be during holidays, anniversaries, birthdays, and special events. Remember though that your customers will likely receive other cards during this event. You have to ensure yours stand out. If you can send the best and most compelling color cards, you can effective strengthen your relationship and reinforce your brand in front of your customers.

Quick design and printing tips

It's important for your greeting cards to reflect your business identity. You have to create a design that will let you communicate the benefits you provide in a clear and compelling manner. It's crucial that you keep your design simple so your message is delivered clearly and directly. If you will include images on your card, make sure it is relevant to your business and appropriate to the message you want to convey to people. Your logo should also be a part of your card. It should be placed in a good location to help promote your brand and name recognition.

If you can create a custom design, all the better. Although there are templates you can use, a customized design is still ideal. You can work with a graphic designer to help you with your custom card. Also, it's best if you work with a competent printing company so you are guaranteed of the quality of your materials. Find the best printer that will guarantee you good results.

Get started with your cards today to get in touch with your customers effectively. Show them your appreciation and you will surely get their loyalty for a long time. Your customers will surely appreciate the gesture, and this will strengthen your relationship with them. Don't wait any longer. Print greeting cards now.

For more information and inquiries about the article feel free to visit: Custom Greeting Cards and Print Greeting Cards

Source: EzineArticles
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