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Custom Postcard Printing - Keep In Touch With Your Customers Through Postcards

April 19, 2012 | Comments: 0 | Views: 99

Postcards can be a great way to connect and build relationships with people. Custom postcard printing is a cheap and easy way to spread the word about your products and services, generate traffic, and even increase revenue. As printing technology advances, they can also serve as a great tool for performing marketing research. Here are a few tips for how you can keep in touch with your customers through postcards.

1. Design to Grab Attention

Think about the typical contents of your mailbox. A few bills in expressionless white envelopes, and often enough, those cheaply printed newspapers full of local merchant discounts that immediately go in the trash can. An eye-catching, full color glossy postcard stands out among the detritus, demanding attention. If your postcard is attractive enough many people will hold onto it for the design alone, giving you impression after marketing impression for the cost of one small, inexpensive piece of card stock. When you design for maximum visual stimulation, you will brand yourself as an original, innovative business with an eye for details.

2. Promote Sales or Distribute Coupons

Coupons, discounts, and sales, are well-known promotional items that drive traffic to your store, whether it is virtual or brick-and-mortar. When they appear in magazines and newspapers however, the time and effort required to cut them out and catalogue them presents a barrier to the target prospect actually participating in the promotion. Instead, print your coupons or sale flyers on attractive, high-gloss card stock to cement your promotion in the minds of your customers as an event they cannot afford to miss.

3. Personalize Your Message to Address Prospects Directly

Probably the greatest benefit to using postcards as a marketing medium is the potential they have to gather actionable information about your customer base. With variable data printing, you can literally personalize every card you send to the target customer with their name, unique messages, or even unique personalized offerings.

When people receive mail with their name on it, they are almost guaranteed to inspect and absorb its message fully. In addition it makes your business appear as a relationship-based business that will work hard to take care of customers' needs. By combining variable data printing into your direct marketing, you are taking steps to build relationships with loyal customers.

4. Perform Market Research to Collect High Quality Customer Data

Personalizing your marketing messages also has a hidden benefit of allowing you to collect invaluable customer information that you can use to make better decisions. For instance, you can generate a personalized URL or discount code that the prospect can use to claim their discount after they take a short survey about their buying behavior and social demographics.

As you compile this data, you will begin to notice certain patterns among your most and least profitable customers. This information will truly prove invaluable in the future, guiding your decisions, and allowing you to narrow your focus on your best prospects. As you continue to run campaigns and promotions and collect data, you are guaranteed a return on investment that continually increases.

Find out how to get a great deal on your next order of custom postcards with the help of the friendly printers at!

Source: EzineArticles
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