Author Box
Articles Categories
All Categories
Articles Resources

An Effective Postcard Campaign Is Both an Art and Science

February 29, 2012 | Comments: 0 | Views: 238

Marketing is both an art and a science. It is a science in the sense that it requires marketers to test and measure. They need to do the math in order to determine if their marketing materials or messages are able to generate good results. It is also an art since they need to put themselves in the shoes of their customers. They need to inspire and connect with them. They have to create designs and messages that will help them surprise people and get their attention.

Unfortunately, not all business owners are artists and scientists. There are some that are only one of the other but there are also a few who are both. Nonetheless, every business owner should understand the need for effective marketing. If you are only an artist or a scientist, there are experts who can help you with your marketing job. But you still have to understand the basics in order to come up with a marketing campaign that works.

If you are more into simple marketing, the more you need to understand the art and science of marketing. There is one material that will help you become both an artist and a scientist-the postcard. Post card printing is an old marketing method. Business owners have long been using this card when communicating with customers and clients. You start with this tool if you want to perfect the art and science of marketing.

On the art side, you have to work on creating a dazzling postcard design. After all, the secret to successful postcard marketing is its design. An eye-catching postcard will help you catch people's attention and interest. This will help you encourage them to read your message. From the color to the font, image, and style, everything should be artistic and attractive. The overall look of your card should be enticing and engaging so you can easily stir people's interest.

Even the message has to be artistic. You can tell jokes and stories that will touch on your reader's emotions. The more heartfelt your message is the more people will be interested on it. Remember that people often buy based on their emotions. If they see something that makes them happy, they will buy it. If you can touch on these important emotions, you get greater chances of generating good response.

To be scientific, you need to make sure you track the results. You can do this by putting tracking codes on your marketing materials. For instances, for every discount coupon you put on your folded postcards or for every survey you send out, make sure that you put tracking codes on them. This will help you determine the success rate of your campaign and know whether changes are necessary. You don't need to be too scientific on your campaign. Just come up with a realistic tracking method that will let you determine the success rate of your custom postcards.

Sometimes you both need to be an artist and scientist to produce the best postcards for your business. Other times you only have to be an artist or a scientist. Be sure to figure out what kind of marketing you need so you can go about your campaign effectively. Good understanding of your business and the campaign you need will let you produce the best postcards and marketing campaign that will help you bring your business to greater heights.

For more information and inquiries about the article feel free to visit: Post card Printing and Folded Postcards

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Folded Postcards


Post Card Printing

In India, employment opportunities are set to grow by a good margin in the coming year, a phase which was started in the turn of the second decade of the 21st century. organisation, candidates with

By: Sarkariexam l Business > Careers Employment l April 01, 2013 lViews: 11708

Sometimes it is amazing to see that certain jobs can precipitate huge turnouts in the recruitment drives. It is as if thousands of people were waiting for the vacancy advertisements and the moment

By: Sarkariexam l Business > Careers Employment l December 30, 2012 lViews: 690

In recent times, jobs in healthcare segments have grown tremendously. It is anticipated that this growth curve will continue for the times to come. Various factors are responsible for this

By: Sarkariexam l Business > Career Advice l December 27, 2012 lViews: 447

Are you in a dilemma whether to choose web based CRM or not? If yes, don’t worry. You aren’t the sole person having this doubt.There are numerous firms trying to make out whether investing in a

By: Reneta Vasileva l Business > Customer Service l December 23, 2012 lViews: 409

If you think about it you will realize the fact that each business has its own set of risks that are involved in it.The trade secrets that you have and the information related to the business is what

By: brumbrum1 l Business > Risk Management l December 23, 2012 lViews: 263

As the time is changing, concierge management services are now growing despite the slowing economies of the world. The main reason of it is the need that is highly specific to the people who like to

By: willsmith10 l Business > Management l December 23, 2012 lViews: 333

Monitoring a campaign like this will enable you to expand on your efforts and begin using SMS short code for other business benefits, such as promotions and special offers.Monitoring a campaign like

By: Simon Lival Business > Advertisingl November 16, 2012 lViews: 309

If you are a cosmetologist, you would be involved in taking care of hair, nails as well as skin of your clients. You can be also specializing in a specific area. Some of them even specialize in more

By: Matthewl Business > Advertisingl October 26, 2012 lViews: 578

Everyone has a business card these days. Be it a corporate employee, top executive, small business owner or salesperson at the retail store, you can be sure they’d be carrying one in their wallets.

By: Matthewl Business > Advertisingl October 24, 2012 lViews: 230

You might have gotten your business cards made in abundance, but that doesn’t mean you have to go around giving it out to every Tom, Dick and Harry you come across. Being smart about who you give

By: Matthewl Business > Advertisingl October 18, 2012 lViews: 215

When getting business cards designed and printed for your business, you may get lots of suggestions on printers who’ll do the job at an amazingly low cost for you. If you are like most people,

By: Matthewl Business > Advertisingl October 16, 2012 lViews: 246

In recent years, the advertising industry has changed drastically. Up until the 1990s there were very few options for promoting a product to the masses. Back then the main ways of advertising for

By: David Tubel Business > Advertisingl June 13, 2012 lViews: 259

Which do you think will get better response: an email ad sent daily which will most likely end up in the spam folder or a postcard sent once a month but will be easily noticeable? Your most likely

By: John Ray Danielsl Business > Marketing Directl April 25, 2012 lViews: 178

Sometimes, in their desire to outperform their competitors, business owners tend to focus more on the expensive and intricate marketing campaigns. They think that investing on these strategies will

By: John Ray Danielsl Business > Advertisingl April 19, 2012 lViews: 231

Many business owners think that the business industry is headed for the web. Sooner or later, everything will be done virtually rendering the traditional techniques that were once considered as the

By: John Ray Danielsl Business > Advertisingl April 19, 2012 lViews: 299

Has there been a significant drop in customers and sales lately? Are you having a hard time getting repeat sales?

By: John Ray Danielsl Business > Advertisingl April 13, 2012 lViews: 159

The business world is changing rapidly. New techniques and technologies are introduced in a regular basis. But with these changes, one thing remains constant: marketing.

By: John Ray Danielsl Business > Advertisingl April 12, 2012 lViews: 268

Who can resist a free item? Almost everyone will willingly accept anything that is given to them for free.

By: John Ray Danielsl Business > Advertisingl April 11, 2012 lViews: 231