Author Box
Articles Categories
All Categories
Articles Resources

A Guide to Selecting Promotional Items for Your Business

April 24, 2012 | Comments: 0 | Views: 132

Many businesses use promotional items as a way of marketing themselves. When used with other effective marketing strategies, this can have a positive effect and help businesses accomplish their objectives of increased brand awareness, bigger profits, customer loyalty and many other advantages. When for example, you give a customer a coffee mug, he or she will feel valued and be happy to get a freebie. In addition, the item will constantly be on display on the customer's desktop, giving your brand more exposure to potential customers while remaining on the customer's mind.

Just like many other marketing strategies, using gift items to promote your business needs careful planning for it to be effective. Distributing gifts without knowing what you specifically want to accomplish is less likely to be of any benefit to your business.


Oftentimes, businesses distribute promotional items during events like new product launches, trade shows and exhibitions, conferences among others. Without proper timing, gifts may lose meaning especially if they become a common promotional method. It can also be quite expensive. Plan to incorporate gift items into your specific advertising and sales campaigns for the financial year or during special holidays and company milestones. You can also limit your gift giving by establishing guidelines for people to qualify. For example, you can give a free item to customers who purchase your products of a certain value and so on. It is also important to use items that will give your business repeated exposure. Items like umbrellas, key rings and mouse pads can last for a long time while advertising your business.

Quality Vs quantity

Even though people like free things, they would rather have useful items. Giving poor quality promotional items will get your business noticed, but for the wrong reasons. This will only hurt the image of your business in addition to being costly when you spend on items that do not add any value to your promotional campaign. You definitely do not want people to think of you as a business that sells substandard products.Be creative and use thoughtful items that are reasonably priced but of good quality. Make sure that the items are branded well and that your business logo and/or contact information is visible on the item. If possible, use items that are relevant to your type of business.


When you advertise your business, your aim is to reach as many potential clients as possible. However, the problem with this approach is that not everyone can be your customer. Giving promotional items to everyone and anyone is expensive and may not accomplish as much as you want. The idea should to be to do targeted advertising to your existing customers and those who are more likely to buy your products. On the other hand, it does not help to spend on promotional items if you do not distribute them. Set up a distribution plan aimed at your target customers. Do not keep the items lying idle in your premises when they can be advertising your business.

It has been proven that customers who get promotional items are more likely to become repeat customers to the business giving them. That is why you need to know how to choose the items well.

John Handson is sales manager from a promotional gifts company, he writes many articles about promotional items.

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Promotional Items

In India, employment opportunities are set to grow by a good margin in the coming year, a phase which was started in the turn of the second decade of the 21st century. organisation, candidates with

By: Sarkariexam l Business > Careers Employment l April 01, 2013 lViews: 11708

Sometimes it is amazing to see that certain jobs can precipitate huge turnouts in the recruitment drives. It is as if thousands of people were waiting for the vacancy advertisements and the moment

By: Sarkariexam l Business > Careers Employment l December 30, 2012 lViews: 690

In recent times, jobs in healthcare segments have grown tremendously. It is anticipated that this growth curve will continue for the times to come. Various factors are responsible for this

By: Sarkariexam l Business > Career Advice l December 27, 2012 lViews: 447

Are you in a dilemma whether to choose web based CRM or not? If yes, don’t worry. You aren’t the sole person having this doubt.There are numerous firms trying to make out whether investing in a

By: Reneta Vasileva l Business > Customer Service l December 23, 2012 lViews: 409

If you think about it you will realize the fact that each business has its own set of risks that are involved in it.The trade secrets that you have and the information related to the business is what

By: brumbrum1 l Business > Risk Management l December 23, 2012 lViews: 263

As the time is changing, concierge management services are now growing despite the slowing economies of the world. The main reason of it is the need that is highly specific to the people who like to

By: willsmith10 l Business > Management l December 23, 2012 lViews: 333

Monitoring a campaign like this will enable you to expand on your efforts and begin using SMS short code for other business benefits, such as promotions and special offers.Monitoring a campaign like

By: Simon Lival Business > Advertisingl November 16, 2012 lViews: 309

If you are a cosmetologist, you would be involved in taking care of hair, nails as well as skin of your clients. You can be also specializing in a specific area. Some of them even specialize in more

By: Matthewl Business > Advertisingl October 26, 2012 lViews: 578

Everyone has a business card these days. Be it a corporate employee, top executive, small business owner or salesperson at the retail store, you can be sure they’d be carrying one in their wallets.

By: Matthewl Business > Advertisingl October 24, 2012 lViews: 230

You might have gotten your business cards made in abundance, but that doesn’t mean you have to go around giving it out to every Tom, Dick and Harry you come across. Being smart about who you give

By: Matthewl Business > Advertisingl October 18, 2012 lViews: 215

When getting business cards designed and printed for your business, you may get lots of suggestions on printers who’ll do the job at an amazingly low cost for you. If you are like most people,

By: Matthewl Business > Advertisingl October 16, 2012 lViews: 246

In recent years, the advertising industry has changed drastically. Up until the 1990s there were very few options for promoting a product to the masses. Back then the main ways of advertising for

By: David Tubel Business > Advertisingl June 13, 2012 lViews: 259

Custom promotional products have been used and are still being used as the most appropriate publicity tool to any business, starting or established. These items make the customers remember your brand

By: John De Handsonl Business > Advertisingl April 24, 2012 lViews: 231

Promo items are among those things that most people encounter, but rarely think about. This is because these items and products are designed to work subtly, to attach themselves into the subconscious

By: John De Handsonl Business > Advertisingl April 24, 2012 lViews: 188

Trustworthy corporate relations are essential for survival and success of any business. By promoting the business in the right way, an entrepreneur can make new trade relations and strengthen the

By: John De Handsonl Business > Advertisingl April 24, 2012 lViews: 165

As a business owner, when you are considering the best methods to market and get your business name out to the consumer market, you will find that the use of promotional merchandise is one of the

By: John De Handsonl Business > Advertisingl April 24, 2012 lViews: 141

Non woven bags are actually made from materials that appear like a fabric, but typically came from long fibers that are bound by chemicals, heat or solvents, as well as mechanical treatment. This bag

By: John De Handsonl Business > Advertisingl April 18, 2012 lViews: 181

Asthma is a respiratory disease that makes breathing difficult, particularly while exhaling. Pollens, allergens, irritants and bacteria can prompt an asthmatic attack. These include diet that causes

By: John De Handsonl Health & Fitness > Asthmal December 31, 2011 lViews: 176

Discuss this Article

comments powered by Disqus