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Your Touch Exudes Your Brand

April 17, 2012 | Comments: 0 | Views: 186

Communication is an essential part of business and technology is changing the way we reach out to others. Reaching a client is now faster, either through text message or email. There are different tools that we can make use of to communicate with others. There are mobile phones, laptops and tablets that are making the way we do business more personalized. Through the internet, we can easily reach out to our target market; even widen our reach because of its worldwide coverage.

The same tools and technologies are changing the way we do business. It's making it easy for us to innovate and move our business around, even if it's just a small one. With laptops and the abundance of computer software, we can easily do our work at home. We can do work for someone even if they are on the other side of the world. In some instances we can work away from our office; we take our work home and finish it there. That's why for some people, they prefer having the same tools at home that they use at work. It's easier to do work because it's what they are already used to. It feels more personalized.

Everything you use for your business displays who you are

We must be careful with how we use our gadgets and technology because these tools that we use speak something about how we do business. Your choice of profile photo gives a sign of who you are and how your customers can trust you. If you put a professional looking photo on your social media sites, your customers will surely get the feeling that they can trust you. Add that photo to your carefully researched articles with perfect grammar, and surely your readers will take you seriously; they will start trusting you and frequent your blog for new information.

When you are delivering services to others, all the tools, equipment and materials that you use make an impression. You don't have to necessarily use expensive tools, but investing in tools with good quality will go a long way for your brand. Let's take a gym as an example. Good quality gym equipment is pricey, but if you want to attract customers and get them to apply for long term membership, you need to invest in equipment that will also last. Your gym equipment should be heavy duty because you don't want your equipment to break down in the middle of a customer's workout.

You, too, are built by association

It's the same with graphic designers and multimedia creators. They make use of laptops and computers that are top of the line to deliver what their clients want and exceed expectations. They invest in equipment just to make sure that they give the best product. They make these tools part of who they are as a brand. Using the best equipment plus their talent of producing great content means that the brand is reliable and it makes it easier to attract and please customers.

There will be times when we need a contractor for our business, another brand that can help us with our business. When we hire someone to do a job for us, we want the highest quality output. In order to achieve this we have to be ready when our contractor says they want to use their own tools rather than the ones you already have in your office. Like us, they work best with the tools they already have and the only way to gain that competitive advantage is to let them use the tools that they use for their own brand.

When we take our brand to the market, we have to be ready to make an impression. It's how we are going to gain customers, how we are going to convert an audience to clients. Technology helps us make a great impression. Speakers are now using iPads and iPhones to make and control presentations. They can do final edits in 30 minutes or less, before they present. They can walk around while they are presenting, adding more speaker-audience communication. Innovating the way people hold conferences, it's more exciting and interactive.

What great tools do you utilize that enhance another's experience with you?

Maria Elena Duron, CEO (chief engagement officer), buzz2bucks | a word of mouth marketing firm, is skilled at making networks "work" and harnessing powerful online and offline buzz, she facilitates online visibility services and word of mouth coaching and workshops - taking companies and professionals from buzz-worthy to bucks-worthy,

Source: EzineArticles
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