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Types Of Retail Packaging To Choose From

February 29, 2012 | Comments: 0 | Views: 184

It is not a secret that the way a product is packaged can make or break a company's marketing campaign. A cleverly designed shopping bag for example can raise brand awareness which is what you need to do build trust in your brand. If you are an entrepreneur, you should therefore make the right choice when it comes to picking the retail packaging for your products.

This means that you should not only look at the advantages of having a cleverly designed product packaging. You should also look at your choices. Below are three types of packaging.

The first type is flexible packaging. This is ideal for irregularly shaped products as the flexible nature of the materials would allow convenience in carrying them from the shop to the consumer's destination. This type includes polybags with zippers or snaps, vinyl bags, plastic pouches and clam shells, shopping bags, and hanger bags.

Another type that you might find ideal for your products is the structural package. This is a good choice if you need extra protection for your products. For example, a company manufacturing electronic gadgets need to use boxes which would keep the product secured during transpiration. Folding cartons and set up boxes are just some samples of this type of product packaging. Trays, insert cards, envelopes, and blister cards are also samples of structural packaging.

The third type is structural packaging. This offers a secure form of packaging for your product not to mention a discreet one. These are designed to be visually appealing to attract the attention of potential buyers. The sustainable tag also means that these are made from eco-friendly materials. It is an important consideration as industries are now moving in a fast pace to reduce carbon footprint.

With those choices laid out on the table for you to choose from, you would be able to get one step closer to having that ideal container for your products. Apart from choosing the right type, you also have to ensure that the design you would be using is a good fit for your product. It should not only be durable and convenient to use but it should also help you in promoting your brand. This means that your company's logo and brand name should be strategically placed and at the same time it should also contain useful information for your consumers. Of course, it would help you a lot if you have good products to boot.

Danica Green is a firm believer in the importance of choosing the right retail packaging for every business. She currently writes about her thoughts on the subject about shopping bags, retail packaging, gift boxes, and other ways products are presented by businesses to their clientele.

Source: EzineArticles
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