Author Box
Articles Categories
All Categories
Articles Resources

The Significance of Labeling

April 23, 2012 | Comments: 0 | Views: 188

One of the most common features that a person witnesses while going out for shopping is the bright and vivid labels that appear on all kinds of products firmly pasted on them. Labels have become one of the most easily recognizable characteristics of a product. The clearly printed labels comprising photographic images provide an ease of identification and the familiarity of the product.

The initial reaction of a consumer when he goes in for the purchase of any product is the lively hues and the artistic design of the labels that are shown on the product. Labels and barcode labels have therefore become an essential requirement for almost every product appearing on the market. It is the vibrant label and the presentation of the label that makes a product more marketable in comparison with merchandize that either do not have labels or have dull types of labels. Label printing has therefore assumed a significance that has surpassed any other method of marketing. It is the attraction of the label on the product which defines the quality of the product and promotes the product effectively. A person moving around in a shopping mall in an urban city is more attracted by the hoardings and billboards which shifts down to the labels appearing on the merchandize. Labels create an appeal for the product which attracts the attention of the customer. Almost all products spanning a wide range have a label or barcode labels pasted on them

Label printing has become one of the most popular means of branding a product since it has now become mandatory that all products are required to display a label or a barcode label on any product or merchandize that is put on for sale. The immense popularity and the necessity of Label printing and printing of barcode labels have resulted in the development of an entirely new industry throughout the world. There is a large variety of labels that are being used for various products that need to be sold at several retail outlets.

Label printing is usually done through the latest and state of the art machinery available in the international market using four color processes or eight color processes, the results are absolutely marvelous. Labels with alluring pictorials and appealing patterns become a center of attraction for almost every consumer. There is a growing tendency amongst manufacturers to venture in to custom label printing with all the relevant details of the product, such as, quantity, manufacturing date, expiry date, contents of the product, contact details such as address of the manufacturer, website details if any or email id of the company producing the product and the maximum retail price of the product. Barcode labels are printed on a laser printer through the barcode printing software that is run on a computer system. The output of the barcode labels usually depends on the quality of the laser printer since the barcode labels consist of fine lines contiguous with each other and each line denotes valuable information about the product. All labels are coated with a fine ultra violet varnish which protects the label from external damage.

Are you looking for unique product branding? For all your barcode labels and label printing requirements visit our website.

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Barcode Labels


Label Printing


Printed Labels Comprising

In India, employment opportunities are set to grow by a good margin in the coming year, a phase which was started in the turn of the second decade of the 21st century. organisation, candidates with

By: Sarkariexam l Business > Careers Employment l April 01, 2013 lViews: 11708

Sometimes it is amazing to see that certain jobs can precipitate huge turnouts in the recruitment drives. It is as if thousands of people were waiting for the vacancy advertisements and the moment

By: Sarkariexam l Business > Careers Employment l December 30, 2012 lViews: 690

In recent times, jobs in healthcare segments have grown tremendously. It is anticipated that this growth curve will continue for the times to come. Various factors are responsible for this

By: Sarkariexam l Business > Career Advice l December 27, 2012 lViews: 448

Are you in a dilemma whether to choose web based CRM or not? If yes, don’t worry. You aren’t the sole person having this doubt.There are numerous firms trying to make out whether investing in a

By: Reneta Vasileva l Business > Customer Service l December 23, 2012 lViews: 409

If you think about it you will realize the fact that each business has its own set of risks that are involved in it.The trade secrets that you have and the information related to the business is what

By: brumbrum1 l Business > Risk Management l December 23, 2012 lViews: 263

As the time is changing, concierge management services are now growing despite the slowing economies of the world. The main reason of it is the need that is highly specific to the people who like to

By: willsmith10 l Business > Management l December 23, 2012 lViews: 334

In the midst of running a business you may not have stopped to consider what you're doing in your branding department. If this is you, then stop right now and take a few minutes to read this article.

By: Stuart Withersl Business > Brandingl July 11, 2012 lViews: 208

Businesses everywhere are spending more and more money each year to create a memorable brand that communicates the emotional experience associated with their products or services. This experience

By: Rocky C Rhodesl Business > Brandingl July 10, 2012 lViews: 184

Branding has become a buzzword and trend in the online business and personal development industry over the past few years. It seems that suddenly everyone is a branding expert: graphic artists, web

By: Debbie LaChusal Business > Brandingl July 10, 2012 lViews: 189

As a coach, consultant, or other service professional, your marketing will work a lot harder for you if you establish a brand name, instead of simply doing business under your own name. You'll want

By: Debbie LaChusal Business > Brandingl July 10, 2012 lViews: 190

Including white space in a document is an essential tool in creating a professional, stylish and accessible brochure. This article offers help and tips on how to create and maximize your white space.

By: Peter S. Whitel Business > Brandingl July 10, 2012 lViews: 216

I'm an absolute romantic, so I love to think of us leaving our footprint on the earth, in other words, making a long-term difference for mankind. It's a wonderful thought, but in the marketplace, we

By: Hope Ludekel Business > Brandingl July 09, 2012 lViews: 189

If you own a business, then listing it in a local business directory is a must. Online business listings are popular among businesses and customers alike. Missing out on these listings means missing

By: Lanita Bengel Internet Businesses > List Buildingl April 25, 2012 lViews: 176

Discuss this Article

comments powered by Disqus