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Do Companies Really Need to Spend on a Good Logo Design?

April 18, 2012 | Comments: 0 | Views: 125

A logo is a graphic design used by companies to promote their instant brand recognition and brand themselves. A logo is a company's identity. Given its importance and potential market exposure, the designing and selection of a logo is nearly as important as the company's name. It is one of the most important factors of marketing to come up with a good logo with respect to the business. An effective design should have a few different properties. It should most definitely represent the main objective of the company. It is usually a good idea to keep your logo simple and easily recognizable. A professional looking design portrays a strong image of the company and adds to market appeal to it.

Here are some of the main reasons highlighting the importance of designing a good logo.

1. Get yourself Recognized

Logos are designed to be the "face" of a company. They are a graphical display of a company's unique identity. Using colors, images and fonts, they are designed in a way that they are both, instantly recognizable and linked to the company's identity. They are also a way of referring to the company in advertising and marketing materials. It is very important to design a logo keeping in mind that whenever a customer looks at it, he/she should be able to instantly recognize it and link the design to the company.

2. Reinforce your business' identity

A company's logo is their identity. Hence it should be unique. When designing a logo it should be kept in mind

that this graphical image is going to be used to portray the company nearly everywhere. All the customers, current and potential would use this image to link the products or services to the company. A company should design their logo in a way that it very clearly shows the company's identity. When people should see the logo, the only thing that should come to their mind is the company to which the logo belongs to and their products or services. A logo is an integral part of a company's brand and image building.

3. Keep it simple and look big

Logos should be unique and easily identifiable by potential customers. Although there are infinite choices for color, visual elements and typography, a logo should be designed in a way that it helps convey information about the company. It is generally a good idea that a company's logo should be simple. Simplicity is a major factor in designing a logo. This is due to the fact that a simple logo is easy to distinguish and remember. A simple design greatly helps the people to understand the logo, remember the company and also keep the logo in mind. Adding too many images, colors or different fonts might make the design complex. It may not be recognized by the consumers at all times or it might even be just too difficult to keep in mind. A complex logo is also hard to interpret and link it to the company.

4. Gain your customers trust and exhibit professionalism

A professionally designed unique logo can be spotted by the client even from a distance and it can easily register itself into the minds of the customers. It shows the potential customers that the company is serious about what it does. A professionally designed emblem and branding techniques can greatly promote and develop a company's image for the public, but on the other hand, an unprofessional or a sloppy looking logo can ruin the public image. A professional design always attracts more attention of the customers and it gives out the feeling of trust and reliability. If the customers start trusting a certain company, they talk about it with others. A customer praising the company to other potential customers is the best possible way of marketing. A high quality and professional looking logo will give out certain positive messages to the consumers which would be beneficial for the company.

Find out more about Logo Design Contest. You can also check out reviews on contest sites like 99designs review and many more.

Source: EzineArticles
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