Author Box
Articles Categories
All Categories
Articles Resources

Defining Sports Sponsorship and Brand Representation

April 06, 2012 | Comments: 0 | Views: 144

Sports marketing is something that a person usually does not concern themselves with unless they are a sports enthusiast. That is because people see advertisements all the time and unless the advertisement can relate directly to the person, it will be ignored. People who have the job to promote sports are aware of this, and that is why they are constantly coming up with innovative ways to capture the attention of their sports fans and potential sports fans.

When it comes to sports marketing, it has been determined that the best way to capture someone's attention is by providing them with a person who claims to enjoy the specific sport being advertised. However, this representative of the sport cannot be just anyone it must be someone whom the average person can relate to and respects. By having this type of representative the person will begin to pay attention to the advertising of the sport and possibly talk about it among their friends. This type of sports sponsorship is what the marketers in sports are hoping for when making their selection of representatives. Though sports enthusiasts believe that the sport alone should be enough to make people watch the game the companies which sponsor the sport are more interested in who will buy their products after the game has ended.

Sports sponsorship is a big strategy when it comes to who their customers will be because though it is typically the male gender which watches the game it is the female gender that goes shopping. That is why it is important to have representatives of specific sports advertising the city's team on commercials. This type of advertisement will encourage the person who typically does not watch the game to take time out and watch it for a few minutes. Advertisers know that within a few minutes of watching the game people are able to see their banners during the game which can help to trigger someone going out to buy that specific product.

Additionally, there is a small chance that the potential sports fan will see a commercial advertising something that they may need at some point which they will later buy as the image of the game comes to mind. All of this marketing does not go to waste because it has been proven that people will buy specific brand products when they feel an attachment to the representative of the product's brand.

Thomas Lee writes on sports sponsorships and the role of sports marketing firms.

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:

Sports Marketing


Sports Marketing Agencies


Sports Marketing Companies


Sports Marketing Firms

In India, employment opportunities are set to grow by a good margin in the coming year, a phase which was started in the turn of the second decade of the 21st century. organisation, candidates with

By: Sarkariexam l Business > Careers Employment l April 01, 2013 lViews: 11708

Sometimes it is amazing to see that certain jobs can precipitate huge turnouts in the recruitment drives. It is as if thousands of people were waiting for the vacancy advertisements and the moment

By: Sarkariexam l Business > Careers Employment l December 30, 2012 lViews: 690

In recent times, jobs in healthcare segments have grown tremendously. It is anticipated that this growth curve will continue for the times to come. Various factors are responsible for this

By: Sarkariexam l Business > Career Advice l December 27, 2012 lViews: 446

Are you in a dilemma whether to choose web based CRM or not? If yes, don’t worry. You aren’t the sole person having this doubt.There are numerous firms trying to make out whether investing in a

By: Reneta Vasileva l Business > Customer Service l December 23, 2012 lViews: 409

If you think about it you will realize the fact that each business has its own set of risks that are involved in it.The trade secrets that you have and the information related to the business is what

By: brumbrum1 l Business > Risk Management l December 23, 2012 lViews: 263

As the time is changing, concierge management services are now growing despite the slowing economies of the world. The main reason of it is the need that is highly specific to the people who like to

By: willsmith10 l Business > Management l December 23, 2012 lViews: 333

In the midst of running a business you may not have stopped to consider what you're doing in your branding department. If this is you, then stop right now and take a few minutes to read this article.

By: Stuart Withersl Business > Brandingl July 11, 2012 lViews: 208

Businesses everywhere are spending more and more money each year to create a memorable brand that communicates the emotional experience associated with their products or services. This experience

By: Rocky C Rhodesl Business > Brandingl July 10, 2012 lViews: 183

Branding has become a buzzword and trend in the online business and personal development industry over the past few years. It seems that suddenly everyone is a branding expert: graphic artists, web

By: Debbie LaChusal Business > Brandingl July 10, 2012 lViews: 188

As a coach, consultant, or other service professional, your marketing will work a lot harder for you if you establish a brand name, instead of simply doing business under your own name. You'll want

By: Debbie LaChusal Business > Brandingl July 10, 2012 lViews: 190

Including white space in a document is an essential tool in creating a professional, stylish and accessible brochure. This article offers help and tips on how to create and maximize your white space.

By: Peter S. Whitel Business > Brandingl July 10, 2012 lViews: 215

I'm an absolute romantic, so I love to think of us leaving our footprint on the earth, in other words, making a long-term difference for mankind. It's a wonderful thought, but in the marketplace, we

By: Hope Ludekel Business > Brandingl July 09, 2012 lViews: 189

There is really no evidence to really prove if going green actually adds value to your home. According to certain specialists, installing energy- and water-saving technology to your home does in fact

By: Thomas C Leel Real Estate > Green Real Estatel May 07, 2012 lViews: 126

When talking about the importance of recruitment agencies, we should consider both the viewpoint of employers and viewpoint of job seekers. Since the agency acts as a liaison for both parties, it

By: Thomas C Leel Business > Careers Employmentl April 08, 2012 lViews: 187

Discuss this Article

comments powered by Disqus