Author Box
Articles Categories
All Categories
Articles Resources

7 Essential Elements of Memorable Branding

July 10, 2012 | Comments: 0 | Views: 183

Businesses everywhere are spending more and more money each year to create a memorable brand that communicates the emotional experience associated with their products or services. This experience serves as a handy reference in customer's minds to help them understand, trust, and remember a business, if the branding campaign is executed optimally. Here are 7 essential elements to building a memorable brand.

1. Brainstorm

Before you do anything else, think about how you want to be perceived by your audience. Do you want to be understated and professional, creative and catchy, or something in between? Your brand is the emotional context within which you will interact with your customers. What do you want them to feel?

2. Develop a Consistent, Unified Brand

Once you have an idea of the kind of feeling you want people to have when they interact with your brand, start thinking about a color palette, types of font, and imagery or graphic design that helps communicate that feeling. Anything with your name on it should constantly reinforce the brand.

2. Communicate Your Brand

Whenever you communicate with a a customer you have an opportunity to reinforce your marketing image. Try to find and exploit every opportunity you have to include your business name, slogan, tagline, logo, product offering, or anything else that can reiterate your brand in your customers mind.

3. Your Brand Should Be Simple and Clear

Make your brand as simple and straight to the point as possible. You want everyone from toddlers to centenarians to know who you are, and what you are about. Try to boil the elements and benefits of your business down to a single logo, color palette, musical jingle, or slogan.

4. Brand is Driven by Intrinsic and Extrinsic Factors

There are essential two ways to start building a brand, you can either start from the inside by examining the core values of your business and communicating those values through every customer-facing aspect of your business. You can also take your efforts further by going to your customers to make your brand better. Conduct a survey among the customers you have attracted thus far to find out what is working and what is not.

5. Build Loyalty

If you do not deliver value to your customers it is impossible to build a well-known, reputable brand. Offering the highest quality in products and service is the only way to build an image that people are willing to get behind your business and talk about it with their friends.

6. Provide an Experience

Many businesses are taking their marketing strategies further by wrapping their business up into an entire experience for their customers. They want their customers to not only buy their products and services, but to have a blast doing it. This is why more money is being poured into copy writing, graphic design, and audio and video components each year to help businesses create a quality, all-inclusive experience for their audiences.

7. Look Out for More Opportunities

Always keep an objective eye on all aspects of your business and brand. Make it a habit to constantly looking out for areas where the customer experience could be refined. Carefully examine all customer communications. Use a 'Favicon' plugin to create a logo to appear in the address bar of your customer's web browser to reinforce the image. Add your slogan to every email. The opportunities are endless if you train yourself to look for them.

To figure out how you can take your business or personal branding to the next level, contact the marketing professionals at now!

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:



Memorable Branding


Memorable Brand


Best Practices Branding


Create A Brand


Brand Design

In India, employment opportunities are set to grow by a good margin in the coming year, a phase which was started in the turn of the second decade of the 21st century. organisation, candidates with

By: Sarkariexam l Business > Careers Employment l April 01, 2013 lViews: 11708

Sometimes it is amazing to see that certain jobs can precipitate huge turnouts in the recruitment drives. It is as if thousands of people were waiting for the vacancy advertisements and the moment

By: Sarkariexam l Business > Careers Employment l December 30, 2012 lViews: 690

In recent times, jobs in healthcare segments have grown tremendously. It is anticipated that this growth curve will continue for the times to come. Various factors are responsible for this

By: Sarkariexam l Business > Career Advice l December 27, 2012 lViews: 447

Are you in a dilemma whether to choose web based CRM or not? If yes, don’t worry. You aren’t the sole person having this doubt.There are numerous firms trying to make out whether investing in a

By: Reneta Vasileva l Business > Customer Service l December 23, 2012 lViews: 409

If you think about it you will realize the fact that each business has its own set of risks that are involved in it.The trade secrets that you have and the information related to the business is what

By: brumbrum1 l Business > Risk Management l December 23, 2012 lViews: 263

As the time is changing, concierge management services are now growing despite the slowing economies of the world. The main reason of it is the need that is highly specific to the people who like to

By: willsmith10 l Business > Management l December 23, 2012 lViews: 333

In the midst of running a business you may not have stopped to consider what you're doing in your branding department. If this is you, then stop right now and take a few minutes to read this article.

By: Stuart Withersl Business > Brandingl July 11, 2012 lViews: 208

Branding has become a buzzword and trend in the online business and personal development industry over the past few years. It seems that suddenly everyone is a branding expert: graphic artists, web

By: Debbie LaChusal Business > Brandingl July 10, 2012 lViews: 188

As a coach, consultant, or other service professional, your marketing will work a lot harder for you if you establish a brand name, instead of simply doing business under your own name. You'll want

By: Debbie LaChusal Business > Brandingl July 10, 2012 lViews: 190

Including white space in a document is an essential tool in creating a professional, stylish and accessible brochure. This article offers help and tips on how to create and maximize your white space.

By: Peter S. Whitel Business > Brandingl July 10, 2012 lViews: 215

I'm an absolute romantic, so I love to think of us leaving our footprint on the earth, in other words, making a long-term difference for mankind. It's a wonderful thought, but in the marketplace, we

By: Hope Ludekel Business > Brandingl July 09, 2012 lViews: 189

Managing your personal brand is essential to your success. You want to stand out among the crowd, be noticed, be invaluable. You don't want to be someone who is easily replaced and easily forgotten.

By: Maria Duronl Business > Brandingl July 07, 2012 lViews: 193

The full-length mink coat has long been seen as an elegant and timeless piece for any man or woman and it will continue to be in style for years to come. Here are some fashion tips for looking your

By: Rocky C Rhodesl Shopping Product Reviews > Fashion Stylel June 28, 2012 lViews: 224

Sometimes in life you need cash right away. Perhaps you or one of your family members was in an accident and needs help covering medical expenses, maybe you lost your job and need some money to pay

By: Rocky C Rhodesl Finance > Personal Loansl May 25, 2012 lViews: 188

A home equity loan allows a homeowner to use the equity they have built up over several years living in their home as collateral for a second mortgage. Homeowners can essentially inject liquidity

By: Rocky C Rhodesl Finance > Home Equity Loansl May 25, 2012 lViews: 186

Study guides are perfect tools for capturing the information you need to study for tests and providing convenient reference for later study sessions. Here are some of the benefits of using study

By: Rocky C Rhodesl Reference & Education > College Universityl April 19, 2012 lViews: 158

Have you ever dreamed of a career behind a coffee bar, working quickly, but with careful attention to detail, all while having interesting conversations with your clientele? If this seems like your

By: Rocky C Rhodesl Food and Drink > Coffeel April 19, 2012 lViews: 194

Becoming a barista offers tons of opportunities for those with a friendly, outgoing attitude and strong attention to detail. As much art as it is science, the world of artisan coffee brewing offers

By: Rocky C Rhodesl Food and Drink > Coffeel April 19, 2012 lViews: 632

Discuss this Article

comments powered by Disqus