Author Box
Articles Categories
All Categories
Articles Resources

How to Make Money Out of Thin Air

March 17, 2011 | Comments: 0 | Views: 108

Money-making is one of the strongest desires of human beings. Whether young or old, everybody is thirsty for financial sufficiency. This is why I have decided to X-ray this text entitled "How to Make Money out of Thin Air".

The text is written by Brian Sher, who obtained a degree in Marketing from the University of South Wales. His subsequent business travels overseas sparked his interest in consultancy, and after spending two years in Los Angeles, he returned to Australia and formed his own company specialising in marketing and business-growth strategies. Working with businesses both big and small, one of his major clients offered to partner him in a new venture - Vision Publishing.

Under Sher's direction, Vision Publishing experienced phenomenal growth, and ultimately boasted more than $12 million in annual sales. His extensive network and strong reputation as one of Australia's most dynamic and exciting marketers made him an active and sought-after business coach.

The author says given the title of this book, he can hear the critics sharpening their pencils and the cynics saying "Oh sure, we've heard this all before". Sher admits that this is perfectly understandable as on the surface, making money out of thin air seems like an unbelievable claim.

He confesses that to be honest, he was cynical himself when he first learnt of this practice, adding that but what made him look beyond his initial distrust was that he did not want to work hard for a living. Rather, Sher wanted to work smarter and less to enjoy the finer things in life and have the time to enjoy them.

He says while deciding on how to achieve this, he remembered a statement his father once made, which was "Never work with your hands - it will never make you rich!"

This author submits that although he was not literally working with his hands, he knew he was not far off from this in the wealth-creation stakes, as he was working hard and was not exactly rich. Sher says he had a head full of great ideas and concepts, and was working at a frenetic pace, running around selling these ideas.

The author reveals that he learnt a good living, but that was all, and he needed to learn more. He adds that he needed to learn how and what the rich were doing that he was not. This author says they were making the money and he was just earning it.

Sher explains that he set out to try to change all that by studying what they did, the way they thought and the way they operated, and after a while, he discovered that their habits were not rocket science and it was entirely possible to make money out of thin air.

According to him, if you want to achieve success, it requires nothing more than changing your attitude as you approach your next business venture, and this simple change will be worth millions of dollars to you.

Structure-wise, this book has 15 chapters. Chapter one is entitled "Secrets of the rich". According to Sher here, "How many times have you heard people use the words 'make money'? I just want to make money...Thousands of times, I'll bet, and you've probably said them to yourself. Although the words spoken might be identical, what 'poor people' (that is, people with a 'poor' mentality) mean when they say them is completely different to what the rich mean. The 'poor person' looks for ways to do the only thing he or she knows how - that is, to sell more of their time. And this can mean only one thing: working longer or harder."

Sher educates that when rich people use the words "make money", they are talking about wealth creation. That is, they never mean selling their time.

In this chapter, the author also discusses other concepts such as unlearning a "poor" mentality; knowing what rich people know; stealing from the rich to give the poor; and a secret file.

Chapter two is based on the interrogative subject of "How rich are you?" Sher quotes Michel De Montaigne here thus: "We are, all of us, richer than we think we are."

According to the author, almost everyone you know wants to be richer than he or she is at the moment. He says but it is important to understand that being rich in life is not simply about making more money. The author stresses that many people mistakenly believe this is the case.

Sher explains that money is something you can use to get things done and the more money you have, the more things you can do. Many things are more important than money: a loving partner, a supportive family, friends you can trust and depend on, a career you enjoy, submits the author. In Sher's words, "You might be rich, but without these things you won't enjoy life as much as you could."

He reiterates that happiness is largely based on non-material things; and living life to the full is about focusing your emotional energy on positive channels, and directing this energy into everything you do, at work or play.

In chapters three to nine, concepts such as making money out of thin air; never go to school if you want to be rich; the fastest way to make money; his business successes and failures; your need of rocket to reach the moon; it is not worth a thing if you cannot sell it and twenty habits of the world's least valuable businesses are examined.

Chapter ten is entitled "Twenty habits of the world's most valuable businesses". According to Sher here, the wealthiest companies in the world are capitalised in the hundreds of billions of dollars, placing a huge value on these businesses and bringing wealth to the owners.

He adds that however, total capitalisation is not the most important thing to look at when you are assessing how valuable a business is. Sher advises you to look instead at the price earnings ratio (p/e ratio), printed beside the stock price on the business pages of newspapers and you will see that most of these ratios are somewhere around 15-20, but some are much higher, even reaching the hundreds.

The author says the twenty attributes valuable businesses have are operation in large or growth markets; production of unique and timely products; selling only leveraged products; control of residual income; institution of great systems; great customer service; powerful brands; non-dependence on one person; usual market leadership; and attraction of the best and brightest people.

The remaining are predicating reward on performance not longevity/time; possession of high margins; possession of few real competitors; continuous innovation or flow of new products; possession of an investor entry and exit strategy; possession of a big customer database; institution of great marketing; anticipation of customers' needs; constant addition of value to customers' experience and education of customers before they sell to them.

In chapters 11 to 15 of this book, this author analytically X-rays concepts such as the world's most successful and unsuccessful habits; twenty-eight habits of the world's least successful business people; forty-two habits of the world's most successful business people; twenty-six secrets to making money out of thin air; and the question of whether you will become a millionaire.

Stylistically, this book is a success. Sher displays a high level of skills of analytical presentation and simplicity of language. He employs reflective illustrations, classical/literary allusions and autobiographical effects to ensure analytical reinforcement, as well as concrete conviction on readers' part.

There is also inclusion of the question-and-answer section, "The road to riches" exercise, to achieve reader practical participation. What's more, the title of the book is alluring and emotionally challenging. The cover design is attractive and communicative, while the inside pages are well laid out.

However, since chapter nine entitled "Twenty habits of the world's least valuable businesses" is the opposite of chapter ten entitled "Twenty habits of the world's most valuable businesses", one of them should have been left out of the chapters of this book to avoid conceptual redundancy, especially that we can antithetically deduce the attributes of one from the discussion of the other's attributes.

But on whole, Sher's efforts are commendable. If your desire is to make maximum use of the least of opportunity and become rich this year, then you need to read this masterpiece. It is simply irresistible.

GOKE ILESANMI, Editor-in-Chief/CEO of and Managing Consultant/CEO of Gokmar Communication Consulting, is a Certified Public Speaker/Emcee, (Business) Communication Specialist, Motivational Speaker, Career Management Coach, Renowned Book Reviewer, Corporate Leadership Expert and Editorial Consultant. Tel: +234(0)8055068773; +234(0)8056030424 Email:;

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:








Finding and collecting vintage comic books for fun and profit is something that is interesting, but can be difficult. With so many places to look, narrowing down the options can be painstaking, until

By: Jorge Orduna l Book Reviews > Comics Humor l July 07, 2012 lViews: 286

Action packed story that reads like you are there in person. Lieutenant Commander Andrew Carlson was a U.S. Navy Seal. He was as rough and tough as they come. He was part of a mission to be inserted

By: Cy Hilterman l Book Reviews > Mysteries Thrillers l July 06, 2012 lViews: 278

"Look Me In The Eye, If You Dare!" Okay, all of You "Internet Millionaire Moguls," I want some answers, and I want them now.

By: Travis L Perkins l Book Reviews > Internet Marketing l June 29, 2012 lViews: 310

Crush it is a great "How to" book on using social media and being real with yourself on what you do. Gary is very passionate about what he does. The key to his success is blending who he is with what

By: Joe Mosed l Book Reviews > Internet Marketing l June 29, 2012 lViews: 547

My resolution this year was to knuckle down and do something to bring in some new clients for my practice, so I was pleased to see that Internet Marketing Bible for Accountants looked like it might

By: Karen K Jefferson l Book Reviews > Internet Marketing l June 29, 2012 lViews: 296

When promoting your business online, are you using internet marketing? If you have yet to spread your branches into the online world, you ought to consider doing so.

By: Joyce McNeill Christopher l Book Reviews > Internet Marketing l June 29, 2012 lViews: 282

Many financial pundits embrace grandiose theories and use mathematical formulas to convince the vast sea of American Investors to accept their vision of the perfect American Retirement Account

By: Randall D Coxl Book Reviews > Wealth Buildingl May 21, 2012 lViews: 174

Do you ever think about generational transfer of wealth, fiscal accountability and contribution? The statistics for generational wealth hitting the 3rd generation are dismal. Basically, the first

By: Joe Mosedl Book Reviews > Wealth Buildingl February 25, 2012 lViews: 233

The following article is a book review of Bruce Greenwald's Value Investing: From Graham to Buffett and Beyond. Professor Greenwald has updated and developed a modern value investing approach. Any

By: Ankur H Shahl Book Reviews > Wealth Buildingl February 22, 2012 lViews: 214

Guaranteed retirement income is the name of the game. I think the financial industry has done their best to destroy trillions of dollars of wealth for a commission. I am fine with people getting paid

By: Joe Mosedl Book Reviews > Wealth Buildingl February 05, 2012 lViews: 180

If you have read "The Sagacity of Sage" from Anyaele Sam Chiyson, make yourself richer with his new classic titled 'It is time to get very rich." In this rich volume, which has already sold many

By: Ifeanyi Enoch Onuohal Book Reviews > Wealth Buildingl January 23, 2012 lViews: 234

This book in a nutshell is a must read for anybody wanted to improve their lives. Regardless of what area you want to improve, Napoleon Hill shows the Master-Key works. Napoleon Hill died in 1970 at

By: Joe Mosedl Book Reviews > Wealth Buildingl January 18, 2012 lViews: 184

Inability or failure to discover and maximise one's latent potential accounts for why most people have not achieved their purpose in life. This also explains why most people have not attained their

By: Goke Ilesanmil Book Reviews > Wealth Buildingl October 03, 2011 lViews: 206

Most corporate organisations collapse today as a result of ineffective management. This is because most people find themselves in managerial positions without prior training or preparation. Many

By: Goke Ilesanmil Book Reviews > Careersl October 02, 2011 lViews: 204

Most people get stuck on the ladder of career advancement just because they lack the skills of effectively managing their boss. For those experiencing retardation in their career despite having the

By: Goke Ilesanmil Book Reviews > Careersl October 02, 2011 lViews: 156

It is natural to hide one's source of success. The tendency to make the source secret is even high(er) when it comes to money-making. That is why the rich would not like to disclose their

By: Goke Ilesanmil Book Reviews > Wealth Buildingl October 02, 2011 lViews: 202

Networking is very important in whatever we do. Whether you want to get sales leads, find a new job, have new friends, enhance your career or get referrals, networking is one of your success tools.

By: Goke Ilesanmil Book Reviews > Careersl May 01, 2011 lViews: 156

Almost everybody wants to make money in the stock market. But lack of knowledge of what it takes to be successful in stock investing has discouraged many people from fulfilling their investment and

By: Goke Ilesanmil Book Reviews > Wealth Buildingl May 01, 2011 lViews: 215

Discuss this Article

comments powered by Disqus