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Internet Marketing Bible for Accountants by Nick Pendrell

June 29, 2012 | Comments: 0 | Views: 295

My resolution this year was to knuckle down and do something to bring in some new clients for my practice, so I was pleased to see that Internet Marketing Bible for Accountants looked like it might point me in the right direction. I am happy to say that it has lived up to all of its promises.

I had bought a couple of more general books about online marketing in the past to try and learn the best way of promoting my business, but I found them very heavy going and was not able to get past the first few chapters of either of them, so it was a relief when I found that the Internet Marketing Bible was written for people like me who only had the very basic ideas as to how websites work.

Another advantage that this book has over the others is that it is written specifically for accountants and so the ideas that are covered in the book are only concerned with finding clients locally. The author doesn't bother with marketing methods that are more useful for reaching an audience which is national or international, such as blogging or starting a Youtube channel. The book also assumes that the reader has very little money to spend on their marketing activities. The vast majority of methods the writer suggests are either free or cost just a few dollars per month.

The book starts off with instructions as to what to do before starting a campaign. The most useful part of this chapter for me was some very simple but useful advice on how to write copy that really sells. Although there were just a few pages of information, it really told me where I had been going wrong while trying to write the text for the website in the past.

The main part of the book is divided into two main sections. The first section is about social media and covers sites like Facebook, Twitter and LinkedIn. There's also a chapter on Google+ which I didn't know much about before reading this book. I already have a personal Facebook account and a profile on LinkedIn and so it was not difficult to understand how to make pages for my practice as well. The author does say not to expect fast results from a social media campaign, but I can see how it will achieve results over time, particularly LinkedIn which I never realized before how useful a tool it was for local professionals.

The second half of the book is more about websites and how to make the most use of them. Although I have had a website for a few years, I had never really managed to get many new clients from it. After reading this book, I now know why! Reading the 'Do's' and 'Don't' in the book made me realize that I had made a lot of mistakes while setting up the site which I am now in the process of fixing.

The part of the book about websites and getting the most out of them is more technical than the first half about social media - it's not something that you can skim through quickly and know all there is to do as there is so much to it. However, by working through each of the chapters one by one with the book in my hand, I found that I was able to understand the process of how to make sure that my site will appear high up in the search engines and also how to run a campaign using Google Adwords without spending a lot of money while getting nothing in return. The chapter describing how to get listed on Google Places was a real eye-opener - it only took me an afternoon to get my practice listed there and on a lot of other listing sites too.

In summary, Internet Marketing Bible for Accountants is a book that I can see myself coming back to week after week as I put more and more of the strategies into action. I can highly recommend it as a wonderful and valuable resource for any accountant wanting to put together an effective online marketing plan.

Karen K Jefferson is a licensed CPA who has been operating an accounting firm located in Boise, ID since 2003.

Article Source: http://www.essencearticles.com/a/15046
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