Author Box
Articles Categories
All Categories
Articles Resources

Book Summary: Crush It: Cash in on Your Passion - Written by Gary Vaynerchuk

June 29, 2012 | Comments: 0 | Views: 546

Crush it is a great "How to" book on using social media and being real with yourself on what you do. Gary is very passionate about what he does. The key to his success is blending who he is with what he does. This is very important because people's BS meter will go up if you are not genuine.

I can tell you from personal experience that I spend a lot of time working on work. I love doing it and it would be a cardinal sin, in my opinion, if I hated it. This book will help you understand and find your true passion and monetize it. If you hate your work then I suggest you stop doing it and start working toward something you love. If not, you will end up sleep waking though life.

Why is this important to me? Think about it. You spend roughly 2000 hours per year at work. This does not include drive time, traffic, at home preparation or extra hours at the office. This is roughly 30% of your life. Do you hate it? Unfortunately many people do hate their work and will not do anything to change it thus you end up trading valuable time for dirty green paper. This is a tragedy. What if you could meld what you love with what you do to make money? Seems like a simple enough question but most people won't put the sweat equity into making it a reality. I suggest you put the hard work in now and make a mid-term plan to do it and you can send me a thank you later. Crush it will show you what Gary did to make this a reality. Note: This requires work but if you are doing what you love then it doesn't matter.

This short book is packed with useful tips on using Social Media, your passion and your time to craft a wonderful career. I already touched on passion so I will profile three more things.

1. Great Content - Once you decide what to work on then do research and add value through content. If you read blog sites you will see what I mean by great content. This does not mean you need to be a literary expert to create great content. Think of it more as useful advice. People are driven by pain and pleasure so depending on your passion you either create the content to eliminate the pain or create it to create pleasure. Do this with energy and fire and good things happen.

2. Community - There is a difference between connecting and community. Think about this - how can you be true friends with 100,000 people? The real answer is - you can't. You can be acquaintances but true friends belong in YOUR community. This means that you invest in them just like they invest in you. This is a two way street and Crush it profiles ways from Blogs, Twitter, Facebook and other platforms to maximize the community.

3. Monetize - Quick piece of advice. Don't focus on the money. If you create great content, build a real community then the money will come. You can monetize your business several ways including - affiliates, product sales, intellectual property selling, advertising, teaching etc. The list goes on and on.... Remember - once you have the community and they are interested in your "Thought Leadership" then they will buy from you because it will help them.

The best marketing strategy according to Gary is to CARE. I agree with him. I can tell you from a standpoint of my business that we offer our clients a minimum of 110% guarantee. I know this makes them comfortable and I don't want them to waste their time. Our average order size is $25,000 so an extra $2,500 to them if they make the wrong decision shows that we CARE.

I hope you have found this short summary useful. The key to any new idea is to work it into your daily routine until it becomes habit. Habits form in as little as 21 days.

One thing you can take away from this book is to start building your community through Twitter by following people. When you do this daily based on your passion then you can have two way conversations in which you can help them based on your passion.

Joe Mosed invites you to subscribe to http://www.successprogress.com to receive free video book summaries. Our vision at Success Progress is to provide relevant & meaningful content to our user community. To view the video summary of this article please visit http://www.youtube.com/successprogress

(c) Copyright - Joe Mosed / Success Progress All Rights Reserved Worldwide.

Article Source: http://www.essencearticles.com/a/15047
Was this Helpful ?

 
0
 
0
 
Rate this Article
 vote(s)
Feedback
Print
Re-Publish

Article Tags:

Book Summary

,

Free Book Summaries

,

Crushit

,

Gary Vaynerchuk

,

Success Progress

,

Joe Mosed

Finding and collecting vintage comic books for fun and profit is something that is interesting, but can be difficult. With so many places to look, narrowing down the options can be painstaking, until

By: Jorge Orduna l Book Reviews > Comics Humor l July 07, 2012 lViews: 286

Action packed story that reads like you are there in person. Lieutenant Commander Andrew Carlson was a U.S. Navy Seal. He was as rough and tough as they come. He was part of a mission to be inserted

By: Cy Hilterman l Book Reviews > Mysteries Thrillers l July 06, 2012 lViews: 278

"Look Me In The Eye, If You Dare!" Okay, all of You "Internet Millionaire Moguls," I want some answers, and I want them now.

By: Travis L Perkins l Book Reviews > Internet Marketing l June 29, 2012 lViews: 309

My resolution this year was to knuckle down and do something to bring in some new clients for my practice, so I was pleased to see that Internet Marketing Bible for Accountants looked like it might

By: Karen K Jefferson l Book Reviews > Internet Marketing l June 29, 2012 lViews: 295

When promoting your business online, are you using internet marketing? If you have yet to spread your branches into the online world, you ought to consider doing so.

By: Joyce McNeill Christopher l Book Reviews > Internet Marketing l June 29, 2012 lViews: 281

New York Times bestselling author, Linda Castillo, released "Gone Missing" on June 19. It's the fourth in a series featuring former Amish woman Kate Burkholder. Excommunicated from the church, fate

By: Timothy Zaun l Book Reviews > Mysteries Thrillers l June 29, 2012 lViews: 333

"Look Me In The Eye, If You Dare!" Okay, all of You "Internet Millionaire Moguls," I want some answers, and I want them now.

By: Travis L Perkinsl Book Reviews > Internet Marketingl June 29, 2012 lViews: 309

My resolution this year was to knuckle down and do something to bring in some new clients for my practice, so I was pleased to see that Internet Marketing Bible for Accountants looked like it might

By: Karen K Jeffersonl Book Reviews > Internet Marketingl June 29, 2012 lViews: 295

When promoting your business online, are you using internet marketing? If you have yet to spread your branches into the online world, you ought to consider doing so.

By: Joyce McNeill Christopherl Book Reviews > Internet Marketingl June 29, 2012 lViews: 281

With all of the noise out there, it takes a real pro or a super story to be noticed, but how can you do it consistently is the question and it has taken an experienced blogger who also has a topnotch

By: Roberto Sedyciasl Book Reviews > Internet Marketingl June 25, 2012 lViews: 221

By now you've probably noticed that Google places has morphed into Google+. The platform now closely resembles the functionality of Facebook.

By: Jason M Murphyl Book Reviews > Internet Marketingl June 20, 2012 lViews: 183

On a weekly basis we meet with dozens of small business owners; from the local deli to the automotive superstore, everyone is trying to leverage social media to boost their business. We've noticed

By: Jason M Murphyl Book Reviews > Internet Marketingl June 18, 2012 lViews: 178

The basics of economics are supply, demand and scarcity. Economics best describes how to divide these scarce resources up amongst a growing population. Paul Pilzer takes a very different approach to

By: Joe Mosedl Book Reviews > Businessl June 25, 2012 lViews: 230

I love to study success and failure. Learning from others and controlling your associations are probably the two biggest keys to accelerated success. J. Paul Getty was an oil man and understood that

By: Joe Mosedl Book Reviews > Businessl June 25, 2012 lViews: 256

Customer loyalty is the gold standard to any business. Loyal customers have a higher life time value, refer more business and become advocates. They will not shop or leave you on price and they will

By: Joe Mosedl Book Reviews > Businessl June 25, 2012 lViews: 276

There are several schools of management thought and thousands of books on the subject. Management theory can get pretty deep and technical. That is probably why most of it does not really work. Do

By: Joe Mosedl Book Reviews > Businessl June 18, 2012 lViews: 192

Jim Clifton, the chairman of Gallup wrote a great book called the Coming Jobs War. In the book, he describes that one thing moves a society forward and that is people's willingness to work and the

By: Joe Mosedl Book Reviews > Businessl June 11, 2012 lViews: 252

I read this book sitting in a Thai food restaurant on the Oregon coast. The food was outstanding and what was very interesting was the fact that at the cash register there was a book and DVD set

By: Joe Mosedl Book Reviews > Businessl May 17, 2012 lViews: 196