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Go For No! Yes Is the Destination, No Is How You Get There, By: Richard Fenton and Andrea Waltz

October 27, 2011 | Comments: 0 | Views: 111

This book is one of the best books I have ever read. If your into personal development and self-help book let's be honest, most books are typically the same just told a different way. This is a good thing because it means success is relative. But can be boring at times. I'm sure you have heard success is mundane and boring. But it doesn't have to be. This book has revolutionized my thinking toward the whole concept of being told NO! And it's written as a fiction story so it keeps you on the edge of your seat. The book is also very short so you can literally read this in a day. It's one of those books that you may even want to read once a month and recommend to your business associates, organizations and groups to read. Regardless of what industry you are, in order to grow rejection of some capacity is going to happen. And the more No's you get the quicker you get to yes. My organization put this into play and we actually started to get upset because everyone was saying Yes and we were looking to collect more No's. Total shift in thinking and this is necessary if your in any type of selling profession. Many people aren't built for sales and even those who say they are constantly need a recharge and a motivation boost. This is a boost that will keep going for months and months to come once this concept is put into prospective.

Imagine if your entire organization embraced "No's" and due to this effort received more Yes's and/or stayed in the game long enough to even get that Yes. What the book teaches is that as human beings we tend not to aim above average. So if we hit our sales goal for example of getting 5 new clients this week we remain average versus going for 20 No's. This shifts our success ratio, because in the process of getting No 20x we may end up getting 7 or 10, 12 yes. Do you get it? It re-programs the brain to automatically aim higher. One of my partners tried this and was amazed at how many people actually told him yes. I highly suggest you get this book today and get it in the hands of everyone around you so that you can all grow and stretch yourselves to new levels. Make it fun by making it a book of the month so everyone is growing and going in the same direction.

Another concept I learned from the book is that if your going to fail, you might as well fail big. What it means is not to go for an easy no, but go for a no your actually afraid to contact. We sometimes call it the "chicken list". The professionals that look like they have it all together or even the intimidating CEO or President. The way I see it, it is far better to get one Yes that you were afraid to go after versus getting a No who that yields average rewards. Go for the big accounts, the big deal, fail hard and fast. And remember, once you make this a lifestyle your success is on its way.

I'd like to connect with you on Facebook. Join me at!/pages/Eddie-Bails-Jr/209269542456586

Source: EzineArticles
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Go For No





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