Author Box
Articles Categories
All Categories
Articles Resources

Writing and Marketing a Successful eBook

June 15, 2012 | Comments: 0 | Views: 163

While hundreds of eBook writers burn the midnight oil to be successful at their mission, many fail to make it because they don`t know how to market their eBooks. Here are some basic steps to help get you started with your marketing campaign.

Write What You Know:

How are you going to satiate the reader's obsession if you try to write about something you don't know about. You can do all the research you want on a subject matter but you will never be an expert on it. If you write an article on carpentry but never even held a hammer in your hands or are not even remotely interested in the trade, this will show in your writing. A few poorly written and uninteresting eBooks or articles will do more damage to your credibility than a ton of well written ones will do good.

Make the Cover Appropriate to the Subject Matter:

If you want a cover for your eBook, make it attractive and appropriate or don`t use a cover at all. If you possess little or no idea how to do this or do not want to spend the money on Photoshop, Fiverr is a good place to visit. You can get a professionally designed graphic for your eBook for a little as $5! You can even make an eBook cover for free.

Build a Website to Promote Your New eBook:

You can make your eBook more special by creating a domain name and a website for it. This is the first step in promoting your new work. You can post a photo of yourself along with your personal biography. You can post your own articles and create additional pages as well as posting articles to other relevant web sites. This goes a long way towards getting traffic to your site, while bad articles and posting to websites that have nothing to do with your writing can hurt you with the search engines.

Social Media:

Do not underestimate the importance of social media. An argument can be made that this is more important than a website. Writers and musicians are among the most supportive people out there. It has been my personal experience that other writers and musicians will share my posts and articles, therefore getting the word out, way more than friends and family will. Not that friends and family don't care, they are just not a passionate about our work as we are. Be engaged in the writing community. Regular posts on Facebook, Twitter, LinkedIn, Google, etc. will keep you and your work visible. Be sure to include links to where the eBook may be purchased. This takes time but time well spent.

E-mail Marketing:

E-mail is still one of the best ways to get visibility. However this takes almost as much effort as social media. If you send 4 million eBook advertisements out every day, you may see.5% of the people opening them. Do not get discouraged by this. It takes a dedicated and persistent campaign to see results. You add this to the website and social media and you have a powerful promotional tool to work with.


Business cards, make sure you have them with you at all times, and public speaking engagements are other ways to introduce yourself to potential buyers and help establish you as an authority on you particular subject matter.

Frank Prochilo is a contributing author on, the leading online resource for the self publishing marketplace.Also visit

Source: EzineArticles
Was this Helpful ?

Rate this Article

Article Tags:





Successful Ebook


Subject Matter


Ebook Writers


Ebook Advertisements

A speech is similar to an essay, except that a speech is meant to be spoken, while an essay is meant to be read. If you wish to write a great speech that will impress your audience till the end and

By: Denize Rodricks l Writing & Speaking > Writing l December 07, 2012 lViews: 254

The ability to writing great headlines hold the key to getting people to read your article or sales copy - whether you publish it online, send as email or even print it on a magazine. Learn how you

By: Prince John l Writing & Speaking > Creative Writing l July 10, 2012 lViews: 246

Unemployment rate in India has been one of the most terrible problems that it has been facing since its independence. Corruption and crime has increase manifold due to the unemployment factor.

By: Vaibhav P. Bhadange l Writing & Speaking > Creative Writing l July 10, 2012 lViews: 383

Four out of five adults say they have a book inside them. Only two percent actually write and publish their masterpiece. Talk is cheap. Just do it!

By: Ted Bowman l Writing & Speaking > Creative Writing l July 09, 2012 lViews: 217

You have wanted to see your book in print for years and now, thanks to self-publishing, you reached this goal. Now you must market your book, an uphill climb for any author, especially a new one.

By: Harriet Hodgson l Writing & Speaking > Book Marketing l July 08, 2012 lViews: 241

Choosing the right creative writing program could compensate for copywriting in businesses, although, it is a whole different course subject. By being successful in such a competitive industry you

By: Edward Joseph l Writing & Speaking > Creative Writing l July 06, 2012 lViews: 221

You have wanted to see your book in print for years and now, thanks to self-publishing, you reached this goal. Now you must market your book, an uphill climb for any author, especially a new one.

By: Harriet Hodgsonl Writing & Speaking > Book Marketingl July 08, 2012 lViews: 241

The Amazon Kindle Select program is a powerful promotion too, if used well. Here's how my ranking soared by giving my book away for FREE.

By: Douglas Glenn Clarkl Writing & Speaking > Book Marketingl July 04, 2012 lViews: 226

Media Kit? Why would I need a media kit, I'm not even published yet? To be quite honest with you it's never too soon to start.

By: Donna M. Mcdinel Writing & Speaking > Book Marketingl July 02, 2012 lViews: 147

It comes as a surprise to many new authors that books do not promote themselves. Don't expect your conventional publisher to promote your book either. The cold had truth is you have to promote it

By: Alun Richardsl Writing & Speaking > Book Marketingl June 30, 2012 lViews: 160

In this article, I'm going explain the key elements of an effective book trailer. I'll also explain what makes a trailer ineffective or counter-effective and outline specific steps authors can take

By: Madison Paigel Writing & Speaking > Book Marketingl June 29, 2012 lViews: 157

When I signed a contract for a small premium publisher to release my mystery novel, I knew that the imprint focused more on digital sales than print. The book was released in eBook and paperback

By: Kathryn Livelyl Writing & Speaking > Book Marketingl June 29, 2012 lViews: 191

Discuss this Article

comments powered by Disqus