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Why Authors Need To Build a Mailing List

April 07, 2012 | Comments: 0 | Views: 112

Every author dreams of having a huge fan base ready to buy their latest book on the release day.

A huge rush of sales not only provides financial rewards it also catapults the book higher in the best seller lists creating more attention and therefore greater sales.

Thus the cycle of a successful book is created.

There are many ways of interacting with fans.

Social media such as Facebook and Twitter can provide surges of traffic and potential sales, but both are a battle for results. Just about everyone uses social media these days and huge traffic attracts spammers like flys to sugar. You will be spending a lot of time to ensure your message stands out to your fans amongst the vast amount of tweets and posts.

So what can an author do to ensure their fans don't miss their message?

Build an email list.

What is an email list?

An email list is a collection of fans that have opted to receive email newsletters from the author. This enables to contact their fans directly by releasing details of book launches or signing tours by creating a newsletter that can be sent to the entire list of fans with a simple click of the mouse.

The list is built and utilized by using an email marketing software service.

Normal email services should not be used for fan lists due to three very important reasons.

1) Legal Compliance.

The most important reason is the authors compliance with the anti-spam laws.

Sending unsolicited emails is illegal and can land the author in hot water with the authorities. Simply collecting email addresses and bombarding them with emails about your books is spam. Plain and simple. To comply with the law you must acquire the fans permission to send them emails by using a professional email list management company.

This type of company simply keeps you within the law by allowing you to place an opt in form on your web page that enables to the fan to fill out the form that consists of their name and email address. The auto-responder service then sends the email address a message that contains a link that, when the fan clicks, gives you permission to send them newsletters.

Below I will describe the tools you can use with email marketing software.

2) Practicality.

Managing a list of a few fans with a traditional email platform is time consuming and tricky at best.

Managing a list of thousands or tens of thousands is pretty much impossible.

Most traditional personal email software will also have limits on how many people you can send a message to in one batch and also sending mass email batches will eventually attract attention and possibly land you in situations in which terms of service may have been violated.

This could result in a frozen account and the loss of your contact book, and therefore list.

3) Tools.

Your standard email platform will most likely contain some useful features but your "newsletter" will look very boring and will soon become repetitive in appearance.

An email marketing software will provide dozens if not hundreds of customizable templates that you can use to create professional and interesting newsletters full of interactive features.

How to build and use a newsletter list.

To build the list you would simply join an email marketing software service and place the opt in form on your author blog or website.

As fans visit your page they are able to sign up to your free newsletter.

You can then send out newsletters as often as you like.

I suggest every week or two weeks.

I find that every month or randomly can cause the reader to lose interest or forget about you.

Every day is just overkill and ventures into the realm of thinly disguised spam.

The newsletter can be constructed using a template and you will be able to announce things such as,

Upcoming books and their release dates to create buzz and excitement before launch.

Past titles to inform new fans of older book they may have missed.

Information about book signing events, personal appearances, or blog tours.

Character or plot location back stories.

The choices are endless and you can create a newsletter that your fans look forward to receiving.


To build an utilize a newsletter list can be a great asset for any author, established or new.

Fan interaction is key to promotional success and will provide far greater results than just releasing your work with the hope that word will spread.

Learn more about Email marketing software at my homepage

Source: EzineArticles
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