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What Authors Need to Know About Book Design

March 29, 2012 | Comments: 0 | Views: 166

Understanding the writer's market is an essential skill for traditionally published authors. This ensures your book gets past publication, and even more important, it will ensure your book gets sold.

Knowing whether or not a demand for the book that you are planning to write exists can indicate a great result for your book's success. So it follows that the better the awareness of your targets, the better it is for the author.

This suggestion is recommended for indie authors also. No matter what subject of books they compose, a compulsory inquiry is the first thing every author must do, just as they need to discover what periods, themes and topics their work is going to tackle. Necessary data for scrutiny include the subject, competitor authors, reader population, etc.

Be it a comprehensive study or just a quick stop at the local bookstore to check out what's on the shelf, the data taken will be especially relevant for book design projects, which includes probing your book's readers regarding book covers, layout, what's included on the inside flaps, and so forth.

Figure out what other books in your competitive space are using with their covers, which aim to capture readers interest, and even what's assumed or typical in the manner of layout and what to include on the inside flaps.

It's true that people are seduced by how a cover looks. They look for sharp, clean designs, uncluttered imagery. They anticipate illustrations that visually depict your book. They also search the text on your cover, including inside flaps and back cover. Find out in which instances the title or the author name is the focus. See when the image or text has the priority. See if the cover is in color or black and white. If in color, how many colors are used?

Lastly, is the cover copy just a series of sentences hyping the book? If so, where do those quotes come from? Are we talking New Yorker book reviews, or are they from the author's colleague who works at the newspaper in town? If the cover copy pitches the story, does it overwhelm you with details and names, or does it focus in on one main question?

Do observe what others in your market are doing in these areas. Determine what's selling and what's not. You don't want to repeat what's out there; you should be a cut-above. Factor these considerations into your decision about your own book design. Don't research your competition just to say, "I could do that." Find out about what actually works in your genre, and find ways to make yourself more marketable with every trip to the bookstore.

AuthorHouse, an imprint of Author Solutions, is the leading provider of self-publishing and marketing services for authors around the globe. We have helped more than 40,000 writers publish over 60,000 titles and are committed to providing the highest level of customer service in book publishing.

Source: EzineArticles
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